United Corporation's Strategic Investment in WAKA To Revolutionize Marketing through Roblox

United Corporation's Investment in WAKA

In a strategic move to enhance its presence in the next-generation entertainment industry, United Corporation (Headquarters: Shibuya, Tokyo; CEO: Tomonori Hayakawa; Stock Code: 2497) has made an investment in WAKA Inc. (Headquarters: Shinagawa, Tokyo; CEO: Keita Noda). This partnership aims to leverage Roblox for marketing support and the global expansion of Japanese intellectual property (IP).

About WAKA's Business

WAKA operates with the mission of transforming enthusiasm into new value. They create experiences on Roblox that convey the appeal of various brands and IPs, thereby establishing new connections with Generation Alpha and Generation Z. The company is engaged in two primary ventures on the Roblox platform.

Firstly, their branded entertainment business focuses on planning, developing, and operating Roblox games to communicate the allure of company brands, products, and IPs, effectively reaching out to younger audiences. Secondly, their content production business aims to accelerate the global deployment of domestic IP through methods like acquisition and official publishing, by re-producing popular games on Roblox.

Investment Background

Roblox is an online gaming platform boasting approximately 380 million monthly active users globally, predominantly among individuals under 25. One of its key features is user-generated content, with over 40 million games available. Despite being established in 2023, WAKA has already started collaborating with several national clients and local government bodies, aiming to expand its branded entertainment ventures on Roblox. By planning, developing, and operating game experiences for brands and IPs within the platform, WAKA facilitates connections with the youth demographic.

Moreover, WAKA is also initiating a game acquisition and publishing business centered on Japanese IPs in conjunction with Roblox, actively pursuing licensing agreements for creating games based on popular anime IPs.

WAKA's team comprises individuals with exceptional strengths in Roblox and IPs, and United has high expectations for the company to lead in this rapidly growing market, hence the decision to invest.

Future Prospects

With the newly secured funding, WAKA plans to accelerate its branded entertainment business and solidify its gaming acquisition and publishing operations focused on Japanese IPs and Roblox. United Corporation will actively support WAKA's business expansion and ongoing growth as it embarks on this exciting journey.

About United Corporation's Investment Divisions

United Corporation operates under the purpose of maximizing the power of will and accelerating societal good. The company is diversified, focusing on investment, individualized tutoring, and adtech. With over two decades of experience in investing in various startups from the dawn of the internet business era, United aims to support the growth of its investment firms.

Currently, the company targets seed to early-stage ventures in Japan, investing solely with its funds to allow for quick and flexible decision-making. Post-investment, United offers business and organizational management expertise, capital raising support, and exit strategies based on its extensive operational and investment experience.

United remains committed to actively investing in promising businesses with viable models moving forward.