#Japan #Tokyo #Virtual Tour #Tours #Aoyama Corporation

Aoyama Corporation Adopts 'Tours' for Innovative Recruitment

Aoyama Corporation, known for its prominent fashion retail brands like 'Yofuku no Aoyama' and 'SUIT SQUARE', has taken a significant step in modernizing its recruitment process by adopting the spatial DX tool named 'Tours'. Headquartered in Fukuyama, Hiroshima, Aoyama seeks to enrich the hiring experience for prospective employees through immersive virtual tours of its flagship locations. This strategic move transitions beyond traditional recruitment methods and into the realm of digital engagement.

The use of 'Tours' comes as Aoyama Corporation aims to communicate its corporate culture and work environment effectively to job seekers. With many employees starting their careers in face-to-face customer service roles, conveying the specifics of these environments to potential candidates is paramount. With mounting challenges posed by the shift to online hiring forums, Aoyama recognized the need for a solution that could capture the essence of its retail spaces— the ambience, layout, and retail dynamics effectively.

The company’s commitment to ‘working for those who work’ emphasizes the importance of creating an accessible and genuine recruitment experience for candidates across the country. 'Tours' allows Aoyama to provide job seekers with an opportunity to virtually explore their flagship store, 'Yofuku no Aoyama Ikebukuro Higashiguchi Sōhonten'. Using 360-degree panoramas, this immersive experience allows candidates to navigate the store at their own pace, taking in the visual cues and atmosphere that characterize Aoyama's working environment.

By providing insights into ‘the real working conditions’ they offer, Aoyama hopes to bridge the information gap that often exists due to geographical distances. Candidates seeking employment are not merely browsing based on job roles or salaries; they desire to visualize their potential workplaces. The tours serve as valuable tools in helping them form a more substantive understanding of what it would be like to work with Aoyama.

Future Outlook

The public unveiling of Aoyama’s 'Tours' is slated for September 2026, where it will be accessible on the company’s corporate and recruitment websites. The initial rollout will target new graduates and mid-career professionals alike, ensuring that all candidates can gain a comprehensive understanding of the working environment without geographical barriers. Aoyama plans to expand the offerings based on feedback garnered from the flagship store's tour and to develop additional store content, continuously enhancing the recruitment experience for all prospective employees.

Moreover, this initiative goes beyond mere recruitment; it blurs the lines between hiring and brand communication. The collaborative effort between Aoyama Corporation and Tours aims to deliver authentic insights into workplaces in real-time, and to adapt as job seekers' needs evolve. Aoyama Corporation envisions its virtual tours as evolving spaces that will offer fresh discoveries with each visit, solidifying ongoing engagement with potential hires.

About Tours Inc.

Established in January 2021, Tours Inc., led by CEO Yusuke Hamada, operates out of Shibuya, Tokyo. Their service provides innovative recruitment tools designed to eliminate geographical and temporal constraints in job searches. Amidst the shifting landscape of job interviews and information sessions going virtual post-COVID-19, the need to communicate a company's authentic atmosphere has never been more pressing. Tours harnesses advanced 360-degree panoramas and interactive user interfaces to create immersive experiences that reflect the true essence of organizational culture. The company's goal is not merely to offer VR content but to imbue candidates with a genuine sense of a company's working environment, fostering a deeper connection that goes beyond the application process. The vision is clear— to empower candidates to step forward confidently toward a fulfilling career where they can truly resonate with their workplace.