#USA #New York #Seedtag #Brian Gleason #neuro-contextual

Seedtag Welcomes Brian Gleason as Its New CEO

Seedtag, renowned as a leader in the field of neuro-contextual advertising, has recently announced the appointment of Brian Gleason as its new chief executive officer. Gleason's tenure will commence on August 1, marking a pivotal transition in the company's leadership structure. He steps into the role, succeeding the founders and co-CEOs, Jorge Poyatos and Albert Nieto, who will take on new responsibilities as Chief Innovation Officer and Strategic Advisor, respectively.

A Track Record of Success

Brian Gleason arrives at Seedtag with an impressive background, characterized by his extensive experience in scaling advertising technology businesses. Prior to this appointment, he held significant roles at Criteo, where he contributed to the development of their commerce media strategy. His leadership capabilities were further demonstrated during his tenure at GroupM, where he managed high-growth specialty businesses. Additionally, he served as Global CEO for [m]PLATFORM and Xaxis, driving data-driven transformations within those organizations.

Seedtag, with its innovative Agentic AI platform, has been redefining the landscape of full-funnel advertising. The approach focuses on understanding audience emotions, intent, and interests, allowing for impactful advertising strategies while prioritizing user privacy. With Gleason at the helm, the company anticipates further expedited growth, especially in CTV (Connected TV) and across the open web.

Innovation at the Forefront

Expressing his enthusiasm for his new role, Gleason stated, "I am incredibly excited to join Seedtag at such a pivotal time in the advertising industry. This is a transformational moment with AI at the center of that evolution. Seedtag’s neuro-contextual AI approach is groundbreaking, establishing the company as a pioneer in understanding audience behavior on a deeper level."

Transition of Leadership Roles

Poyatos and Nieto, the co-founders, intend to support a seamless transition as they shift to their new roles and continue their commitment to the company's vision. Poyatos will focus on advancing the Agentic AI and its neuro-contextual evolution, while Nieto will advise on strategic growth opportunities and partnerships because of his extensive experience as a founder.

In their statements, both co-founders highlighted their belief in the transformative potential of the company under Gleason’s leadership. Poyatos remarked on the ongoing transformations within the industry and his eagerness to enhance Seedtag’s contribution. Nieto expressed pride in his journey with the company and confidence in the future under Gleason's stewardship.

About Seedtag

Founded in 2014, Seedtag has become a pioneer in the realm of neuro-contextual advertising, using cutting-edge AI technologies to create tailored advertising experiences. Its methodology transcends traditional advertising practices, delving deeper into audience signals for a more effective targeting strategy. The company leverages its vast AI capabilities to design optimized campaigns across premium platforms, including CTV and open web inventories.

With a talented global team of over 600 professionals in regions including EMEA, LATAM, North America, and APAC, Seedtag is poised to navigate the future of advertising, reinforcing its commitment to innovation and client satisfaction. As the advertising landscape evolves, Seedtag's dedication to privacy-first solutions ensures that it remains at the forefront of the industry.

As the world of advertising continues to transform, the leadership of Brian Gleason marks a new chapter for Seedtag, one filled with potential and ambition for both the company and its clients. As they embark on this journey, the foundation laid by the co-founders will support the next phase of growth and innovation in neuro-contextual advertising.