Experience the All-Free Feeling at Tokyo Tower in April 2026
Get ready for a unique experience at Tokyo Tower as Suntory invites you to the Tokyo Tower All-Free Day on April 28 and 29, 2026. This special event offers visitors free access to the iconic open-air staircase, leading to the main deck at a breathtaking 150 meters high. Usually a fee is required to ascend to this impressive viewpoint, but guests making their way up the spectacular 600-step staircase can enjoy complimentary access as part of this limited-time event.
As part of this initiative, attendees can also indulge in a free sample of Suntory's non-alcoholic beer taste beverage, 'All-Free.' In line with the brand's new message, "Let's Open the Lid of Our Hearts," the event aims to deliver a sense of liberation and refreshment. The renovations in both flavor and packaging of 'All-Free' have elevated the drinking experience, ensuring a crisp and enjoyable taste that mirrors the exhilaration of the event.
The Tokyo Tower All-Free Day will allow visitors to revel in a specially designed area known as the "Liberation Zone," exclusive to those who climb the staircase. Featuring eye-catching decorations that reflect the new brand campaign, this zone is a perfect spot to relax, unwind, and enjoy spectacular views of Tokyo while sipping on 'All-Free.' Free vending machines will be set up for attendees to sample 'All-Free' while basking in the open-air ambiance of the main deck.
Suntory has made strides in revitalizing its communication efforts around 'All-Free' by rolling out creative campaigns that emphasize the joy of enjoying life without alcohol. The most notable among these is the recent television commercial promoting the message, "I Didn't Know I Could Feel This Free." The advertisement features actor Kenichi Matsuyama, who embodies the spirit of liberation as he floats away on a paraglider while savoring an 'All-Free.' This imagery resonates with the event's theme, accentuating how the drink can elevate one's mood and perspective.
The event runs from 1:00 PM to 8:00 PM on April 28, 2026, with the last admission at 7:30 PM, and from 9:00 AM to 8:00 PM on April 29, 2026, also concluding at 7:30 PM. Located at Tokyo Tower, situated in Minato-ku, Tokyo, visitors can take advantage of this unique opportunity to enjoy the sights of the city from a different perspective. It's a wonderful chance to step out of the ordinary routine, immerse yourself in the vibrant atmosphere of Tokyo, and enjoy the fresh tastes of 'All-Free' while connecting with fellow participants in this exclusive experience.
Do note that the event may be affected by weather conditions or operational requirements, which could result in changes to the schedule or access restrictions. Moreover, nearby parking facilities may experience high traffic volumes during the event, so planning your visit in advance is advisable to maximize your enjoyment.
The Tokyo Tower All-Free Day encapsulates what 'All-Free' is all about — a gateway to experiencing freedom and a refreshed spirit through life's simple pleasures. Don't miss out on this unique chance to partake in a liberating journey, celebrating life in all its fullness atop one of Tokyo's most iconic landmarks.
For any additional questions or further details about this event, please reach out or visit the official Suntory website. We look forward to seeing you at the Tokyo Tower for a memorable All-Free experience!
As part of this initiative, attendees can also indulge in a free sample of Suntory's non-alcoholic beer taste beverage, 'All-Free.' In line with the brand's new message, "Let's Open the Lid of Our Hearts," the event aims to deliver a sense of liberation and refreshment. The renovations in both flavor and packaging of 'All-Free' have elevated the drinking experience, ensuring a crisp and enjoyable taste that mirrors the exhilaration of the event.
The Tokyo Tower All-Free Day will allow visitors to revel in a specially designed area known as the "Liberation Zone," exclusive to those who climb the staircase. Featuring eye-catching decorations that reflect the new brand campaign, this zone is a perfect spot to relax, unwind, and enjoy spectacular views of Tokyo while sipping on 'All-Free.' Free vending machines will be set up for attendees to sample 'All-Free' while basking in the open-air ambiance of the main deck.
Suntory has made strides in revitalizing its communication efforts around 'All-Free' by rolling out creative campaigns that emphasize the joy of enjoying life without alcohol. The most notable among these is the recent television commercial promoting the message, "I Didn't Know I Could Feel This Free." The advertisement features actor Kenichi Matsuyama, who embodies the spirit of liberation as he floats away on a paraglider while savoring an 'All-Free.' This imagery resonates with the event's theme, accentuating how the drink can elevate one's mood and perspective.
The event runs from 1:00 PM to 8:00 PM on April 28, 2026, with the last admission at 7:30 PM, and from 9:00 AM to 8:00 PM on April 29, 2026, also concluding at 7:30 PM. Located at Tokyo Tower, situated in Minato-ku, Tokyo, visitors can take advantage of this unique opportunity to enjoy the sights of the city from a different perspective. It's a wonderful chance to step out of the ordinary routine, immerse yourself in the vibrant atmosphere of Tokyo, and enjoy the fresh tastes of 'All-Free' while connecting with fellow participants in this exclusive experience.
Do note that the event may be affected by weather conditions or operational requirements, which could result in changes to the schedule or access restrictions. Moreover, nearby parking facilities may experience high traffic volumes during the event, so planning your visit in advance is advisable to maximize your enjoyment.
The Tokyo Tower All-Free Day encapsulates what 'All-Free' is all about — a gateway to experiencing freedom and a refreshed spirit through life's simple pleasures. Don't miss out on this unique chance to partake in a liberating journey, celebrating life in all its fullness atop one of Tokyo's most iconic landmarks.
For any additional questions or further details about this event, please reach out or visit the official Suntory website. We look forward to seeing you at the Tokyo Tower for a memorable All-Free experience!
Topics Entertainment & Media）
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