SAKE HUNDRED Takes Center Stage at Oriental Sake Awards 2026 in Hong Kong

SAKE HUNDRED Achieves Great Success at Oriental Sake Awards 2026

At the prestigious Oriental Sake Awards 2026, held from August 18 to 20 in Hong Kong, the Japanese sake brand SAKE HUNDRED, operated by Clear Co., Ltd. based in Shibuya, Tokyo, made remarkable strides. Three of its flagship products, 百光 (Byakko), 百光しぼりたて生酒 (Byakko Shiboritate Namazake), and 礼比 (Raihi), were awarded champion titles in their respective categories, with 百光別誂 (Byakko Bespoke) also receiving a gold medal.

Overview of the Awards

The Oriental Sake Awards is known as one of Asia's largest competitions focused exclusively on sake, representing a significant platform for Japanese traditional beverages. This year, SAKE HUNDRED showcased its commitment to excellence as three of its exceptional sake varieties were distinguished as category champions amidst stiff competition from other esteemed brands.

Award-Winning List:

- Ginjo Sake Category:

- Champion: 百光 (Byakko)
- Gold Medal: 百光別誂 (Byakko Bespoke)

- Namazake Category:

- Champion: 百光しぼりたて生酒 (Byakko Shiboritate Namazake)

- Aged Sake (Elegant Type) Category:

- Champion: 礼比 (Raihi)

- Aged Sake (Rich Type) Category:

- Silver: 現外 (Gengai), 天彩 (Amai-iro)

- Sparkling Sake Category:

- Silver: 深星 (Shinsei), Bronze: 白奏 (Hakuso)

- Ginjo Sake Category (Light & Clean):

- Bronze: 思凛 (Shirin)

With these accolades, SAKE HUNDRED has effectively reinforced its mission to enrich lives with beautifully crafted sake that resonates with the essence of Japanese culture. Each award-winning profile represents SAKE HUNDRED’s focus on not just taste but the overall experience associated with savoring sake.

A Platform to Showcase Excellence

The Oriental Sake Awards offers a unique chance for sake producers outside Japan to compete on international standards. The judging panel consists of professionals including Sake Samurai, world-renowned industry leaders, and experts in food and beverage. A careful selection process ensures that only the highest quality sake are honored, adding prestige to the brands recognized.

Expansion in Asia's Premium Market

Recent statistics from Japan's Ministry of Finance highlight that Asia accounts for the majority (61.7%) of Japanese sake exports, emphasizing the rising importance of Asian markets for sake brands. Among these regions, Hong Kong stands out as the fourth largest exporter of sake, boasting an impressive average export price of ¥2,309/L, indicating the demand for premium products.

SAKE HUNDRED has already begun establishing a robust presence in Hong Kong, evidenced by the overwhelming response to the lottery sale of its flagship 百光, which attracted over 1,000 applicants and sold out quickly. Notably, it is also being served at top-tier establishments like the three-star restaurant Forum Restaurant since May 2026, marking an important step in its expansion strategy.

A Glimpse into Award-Winning Offerings

- 百光 (Byakko): Pursuing the pinnacle of quality, this flagship sake presents unparalleled clarity and elegantly vibrant aromas, promising a memorable tasting experience.
- 百光別誂 (Byakko Bespoke): This sake, meticulously polished to 18%, excels in flavor balance, enhancing its role as an exceptional dining companion.
- 百光しぼりたて生酒 (Byakko Shiboritate Namazake): A limited-release product that showcases the freshest taste of the season.
- 礼比 (Raihi): Aged in extreme cold conditions for years, this sake expresses layers of flavor with a fragrant touch.

These varieties not only represent high quality but also reflect SAKE HUNDRED's dedication to excellence in the world of sake, ensuring satisfaction for consumers looking for unique drinking experiences.

Looking Ahead

As SAKE HUNDRED continues its expansion strategies across Asia, fueled by the recognition it has received at the Oriental Sake Awards, it aims to strengthen its market presence further through direct engagement with consumers and partnerships with restaurants and hotels. The future looks promising for SAKE HUNDRED as it brings Japan’s rich sake culture to the world stage, aiming to fill the hearts and enrich the lives of people everywhere.

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