#United States #New York #Percent #Prath Reddy #Nelson Chu

Prath Reddy Appointed Chief Executive Officer of Percent

In an important transition for the private credit industry, Percent has announced the elevation of its Co-Founder and President, Prath Reddy, to the role of Chief Executive Officer. This shift in leadership comes as the company aims to enhance its institutional infrastructure and asset management capabilities, marking a significant milestone in its journey.

Previously, Nelson Chu served as the company's CEO and will now take on the role of Executive Chairman of the Board. Reddy, who has been an integral part of Percent since its inception in 2018, brings over a decade of experience in debt capital markets. His new role will concentrate on fostering growth and expanding liquidity infrastructure to support the staggering $3.5 trillion private credit sector.

"Private credit is entering a more demanding phase. Asset managers and capital partners are asking for better data, real liquidity, and clearer ways to access and assess differentiated exposure," Reddy stated. He acknowledges the extensive work Percent has undertaken for the past eight years to build a platform that meets these evolving demands. With a strong focus on responsibly scaling the platform, Reddy aims to continue enhancing institutional asset management and trading capabilities for private credit.

Reddy joined Percent after a successful stint at UBS Investment Bank’s debt capital markets group, where he specialized in structuring fixed-income securities for various organizations. His extensive knowledge and experience have been pivotal in navigating Percent’s strategy and operations, significantly contributing to its growth trajectory.

Under Nelson's leadership, Percent has seen impressive growth, particularly in lower middle market finance. Recent industry data indicates that Percent originated over 80% of deals under $25 million by issuance volume in the first quarter of 2026. The company has successfully built a robust investor base of more than 50,000 individuals, alongside attracting over 140 asset originators to its platform. Currently, it manages assets exceeding $350 million, and has facilitated over $2 billion in transactions across over 1,200 deals since its founding.

"This transition from product validation to market adoption signifies an exciting time for Percent," stated Marshall Lux, a board member. He emphasized that Reddy’s extensive capital markets expertise makes him the ideal choice to spearhead this next phase of institutional expansion.

In his newly appointed role as Executive Chairman, Nelson Chu will focus on long-term strategic planning and corporate governance, ensuring that the executive team is well-supported as the company navigates new growth opportunities.

The vision for Percent under Reddy’s leadership is poised for substantial evolution as it continues to address the complexities of the private credit landscape. With the growing demand for transparency and efficiency in private lending, Percent is committed to leading the charge in bringing a disciplined approach akin to public markets into this traditionally fragmented asset class.

For more information about Percent and its services, visit www.percent.com.

By continuously refining its approach in private credit, Percent is not only transforming how transactions occur but is also paving the way for greater inclusivity and access in this vital financial sector.

As the company stands at the edge of significant growth with Reddy at the helm, stakeholders and participants can expect innovative developments that will reshape the private credit market for years to come.