#Greece #Athens #Hospitality Tech #RevPlus #unified ecosystem

Revplus: Rebranding of Webhotelier | Primalres

In a bold move set to reshape the landscape of hospitality technology, Webhotelier and Primalres have officially rebranded as Revplus. This transition, announced on October 16, 2026, highlights the company’s commitment to creating a unified e-commerce ecosystem tailored for the hospitality industry. With over 18 years of history in the sector, Revplus is poised to offer enhanced operational capabilities and new opportunities for revenue growth for accommodations worldwide.

A New Beginning

As one of Europe’s leading hospitality technology providers, serving over 21,800 properties across 39 countries, Revplus aims to meet the evolving needs of its clients. The new name and branding reflect a significant turning point that emphasizes not just change, but transformation.

The company’s CEO, Panos Kontozamanis, states, “Our new name represents a major shift in the 18-year history of the group.” Previously, the encompassing products were operated as standalone applications, leading to fragmented user experiences. With Revplus, all products are being reimagined around a cohesive workflow, aiming to reduce complexity while unlocking greater efficiencies.

Unifying Technologies

At the core of this rebranding initiative is the launch of Revplus’ flagship product, a next-generation booking engine that will be unveiled on November 22 during the Xenia trade show in Athens. Designed with a mobile-first architecture, the enhanced booking engine promises higher conversion rates, a completely revamped user interface, and intelligent rate grouping that simplifies choices for customers. The flow includes seamless multi-room bookings, dynamic content delivery, and rapid loading times through the existing extranet system.

Moreover, the new Revplus channel manager is set to complete the unified ecosystem, offering all the essential tools that managers need for optimized distribution across various platforms. The upcoming event will also spotlight advancements in AI tools and applications that Revplus has been developing.

Revolutionary Impact

The name Revplus encapsulates the dual mission of the brand—'rev' signifies revolutionizing the operational framework for hospitality establishments, while 'plus' denotes the additional value generated from the integration of functionalities within the ecosystem. This innovative approach aligns with market demand, as hotel businesses have long sought a truly unified system to streamline their operations.

With over 400 properties in Italy and a strong presence in the Balkans, Revplus is further dedicated to supporting its clients in achieving more efficient workflows, immediate access to vital data, extensive automation, improved decision-making capabilities, and significant revenue growth opportunities.

Forged from Unity

The origins of Revplus trace back to 2008, when two separate companies laid the groundwork for what would become a comprehensive e-commerce ecosystem for hotels. One developed the web-based booking engine Webhotelier, while the other created the channel management system Primalres. Their partnership evolved, allowing them to combine resources and knowledge, creating a suite of services that now includes cloud-based property management systems, all-in-one platforms for vacation rentals, payment solutions, revenue management systems powered by AI, and a B2B marketplace that connects properties with travel agencies across 160 countries.

Supporting these core offerings are an impressive 36 additional modules and 8 workspace applications designed to meet all aspects of property management—from website conversion optimization, loyalty programs, and CRM tools to market intelligence and IoT-driven sustainability solutions.

Future-Ready Operations

As Revplus embarks on this exciting journey, it stands as a testament to the importance of innovation and adaptation within the hospitality technology landscape. By harnessing the power of unified systems and advanced technology, Revplus aspires to transform how accommodations across Europe operate, enabling them to provide exceptional customer experiences and drive sustainable business growth. With its comprehensive, interconnected ecosystem, Revplus is eagerly set to redefine success in the ever-dynamic world of hospitality.

In conclusion, the rebranding from Webhotelier and Primalres to Revplus is not merely a name change; it symbolizes an innovative shift that is hoped to elevate the standards and practices of hospitality technology, bringing forth a new era focused on integration, efficiency, and customer satisfaction.