Exciting New Plushie Launch: SHIINONO by Letsvan Hits Japan

Letsvan's Latest Plush Collection: SHIINONO

The renowned brand Letsvan has just unveiled its latest creation — SHIINONO, a charming plush mascott set to hit the market in October 2025. This exciting launch follows the immense success of their previous character, WAKUKU, known for its adorable designs and captivating backstory. The release of SHIINONO marks a new chapter for Letsvan, and fans can’t wait to get their hands on these delightful plushies!

Pre-Order Details

Starting August 26 at 6 PM and lasting until September 30 at 11:59 PM, interested buyers can secure their SHIINONO plushies through the following online platforms:

Product Overview

SHIINONO comes in a blind box format, adding an element of surprise for collectors and fans alike. Each box contains a randomly selected plush figure, ensuring excitement with every purchase. The collection features six standard characters plus one secret variant, bringing the total to seven enticing designs. Every box contains:

- 1 Random Figure
- 1 Character Card
- 1 Travel Ring (for attaching to bags)

Meet the Characters

Fans will get to explore characters like The Child, The Rich Girl, The Nun, The Shepherdess, The Maid, and The Butler. However, which character you'll receive remains a mystery until you open the box! If you're lucky, you might even discover the secret character.
The product dimensions are as follows:

- Figure Size: W122 x D89 x H180 mm
- Package Size: W125 x D100 x H185 mm
- Assortment Box Size: W380 x D205 x H190mm

SHIINONO is constructed from high-quality materials including PVC, PC, polyester, and cotton. The product is priced at 3,300 yen (including tax), while the assortment box can be yours for 19,800 yen (including tax).

What is WAKUKU?

WAKUKU is a hallmark of Letsvan, designed to resonate with audiences globally through collaboration with notable actors, artists, athletes, and idols. It has made a huge impact in Asia, establishing a loyal fan base and even achieving over 1 billion views on its theme song.
The plush figures are characterized by their fluffy bodies and playful expressions that capture the imagination of both kids and adults.

A Glimpse of Letsvan

Letsvan, based in Shenzhen, China, is recognized for producing uniquely artistic designer toys and trading figures. The brand emphasizes the importance of connection with Generation Z values and actively engages with young collectors and fans worldwide. Their extraordinary character designs and ideations have led to numerous collaborations with renowned artists and brands, enhancing their global reputation.

In July 2025, Hashi Topin entered into a partnership with Shenzhen Letsvan Culture Co., Ltd., allowing the distribution of Letsvan products throughout Japan, significantly enhancing accessibility for collectors in the region.

Hashi Topin aims to be a provider of delightful scenes in everyday life, ensuring fans and collectors have access to the whimsical world of Letsvan.

Be sure to secure your SHIINONO plushie during the pre-order phase for a chance to uncover a little piece of this exciting new collection!