#China #Black Friday #Hisense #Smart Home #Qingdao

Hisense Breaks Sales Records on Black Friday

Hisense, a leading brand in consumer electronics and home appliances, showcased its dominant position in the market over the Black Friday period with outstanding sales figures. This year’s results not only highlighted the brand’s strength in large-screen televisions but also underscored the rising demand for innovative smart home products.

The company further solidified its leadership in the global TV market during this critical sales period, achieving record sales across key markets. Hisense's strategy focused on premium large-screen televisions, particularly the impressive 100-inch models. Australia saw a stunning increase of 106% in sales, with South Africa ranking Hisense top in sales share across major channels, including MAKRO, OKF, and HIFI. Germany recorded an incredible 220% year-on-year growth, securing the leading position on Amazon. According to Circana, the USA marked a notable 94% increase in sales, with over 490,000 units sold.

Noteworthy advancements in large-screen TVs were particularly evident, as the UK observed a surge in interest for ultra-large televisions and MiniLED technology. Mexico experienced a significant uptick in sales of both large-screen and premium products, with MiniLED TVs and 85-inch models gaining substantial traction. The United States was particularly remarkable, witnessing an astounding 7,504% increase in sales for 100-inch TVs. In Italy, the mid-to-high-end and large-screen segments saw significant breakthroughs, especially with a 244% increase in MiniLED television sales.

Hisense's commitment to enhancing consumer lifestyles via smart home solutions also stood out. A prime example is the BCD-522 model, which features a smart Wi-Fi mode, allowing users to remotely control refrigerator temperature settings through the ConnectLife app. This model also includes a food inventory system enabling consumers to monitor and manage their groceries efficiently, set expiration dates, and receive alerts—transforming kitchen management into a smarter task.

This innovative approach resonated with consumers on an international scale. In Germany, Hisense achieved a record week in refrigerator sales, capturing a significant market share with its premium models. France reported substantial growth in the premium segment, with the BCD-522 selling out completely in the UK, while its sales in France rose by an impressive 176% year-on-year.

About Hisense

Hisense is a leading global brand in home appliances and consumer electronics. According to Omdia, Hisense ranked first in global shipments of 100-inch televisions in both the first and third quarters of 2024. The company has rapidly expanded its reach, operating in over 160 countries, and specializes in multimedia goods, home appliances, and smart IT solutions.

In summary, Hisense's incredible performance during the Black Friday event reaffirms its status as a trailblazer in home electronics and reflects the evolving consumer preferences leaning towards larger screens and smart home innovations. As more consumers embrace advanced technologies in their everyday lives, brands like Hisense are well-positioned to lead the way in not only satisfying but also anticipating these needs.