#PTC #Lamborghini #CES 2026

PTC and Lamborghini Collaborate at CES 2026

During CES 2026, taking place from January 6-9 in Las Vegas, PTC proudly presents its partnership with Automobili Lamborghini S.p.A. This collaboration highlights how Lamborghini can use the Intelligent Product Lifecycle to enhance its product development processes through a centralized data platform.

Lamborghini, famed for producing iconic luxury sports cars, has been utilizing PTC's advanced solutions, including Windchill® for Product Lifecycle Management (PLM) and Codebeamer® for Application Lifecycle Management (ALM). This integration facilitates end-to-end traceability of product data, helps streamline engineering change management, and fosters enhanced collaboration within the organization.

In addition to Windchill and Codebeamer, Lamborghini employs PTC’s Creo® software for designing intricate engine components. By intertwining PLM, CAD, and ALM, Lamborghini can harmonize various engineering disciplines and improve access to vital technical data. As a result, the company is expediting development cycles while introducing innovative products without sacrificing the craftsmanship that defines the Lamborghini brand.

Federico Boni, Head of IT at Automobili Lamborghini, emphasizes this transformation: “Our aim was not only to deploy new tools but to adopt a fresh approach to our work. By integrating Windchill and Codebeamer, we’re able to connect our teams, information, and processes more effectively, thus minimizing departmental silos and shortening development timelines.”

At CES 2026, attendees will witness live demonstrations featuring PTC's tools—Creo for detailed design, Codebeamer for software and requirement engineering, Windchill for data management, and ServiceMax for field execution. Notably, the exhibition will harness AI-driven capabilities such as Codebeamer AI for requirements assistance and Windchill AI for parts rationalization.

Robert Dahdah, EVP and Chief Revenue Officer at PTC, remarks, “Lamborghini’s vision for future performance vehicles is being realized through the Intelligent Product Lifecycle. With tools like Windchill, Codebeamer, and Creo, they’re reinforcing their product data foundation to foster faster innovation and operational excellence.”

Among the highlights, the Lamborghini Revuelto—a cutting-edge High Performance Electric Vehicle—will take center stage at PTC’s booth. Participants at CES will have the chance to engage with the presentation titled “Supercharging Innovation with the Intelligent Product Lifecycle.”

Established in 1963 in Sant'Agata Bolognese, Lamborghini symbolizes Italian automotive luxury and craftsmanship. With an impressive legacy of iconic cars, Lamborghini has embraced a fully hybridized lineup including the Revuelto, the V12 High Performance Electric Vehicle (HPEV) and the Urus SE, the first plug-in hybrid Super SUV. Lamborghini consistently pushes the envelope by redefining performance while adopting sustainable practices. Their production facility has achieved carbon neutrality for over a decade, signaling a commitment to decarbonizing the entire manufacturing value chain under the