#Japan #Tokyo #SHEIN #BAJ ##SHEINAgain

SHEIN's '#SHEIN Again' Campaign Returns

SHEIN, the fashion and lifestyle e-commerce giant headquartered in Singapore, is set to launch its 10th installment of the '#SHEIN Again' clothing exchange and donation campaign. This exciting event will take place from May 1 to May 15, 2025, at their flagship store, SHEIN TOKYO. The campaign aims to promote sustainable fashion practices by allowing participants to donate unwanted clothing and exchange them for new items.

Campaign Overview

Since the inception of '#SHEIN Again' in July 2024, an impressive 4,910 participants have taken part, collectively donating a staggering 3,690kg of clothing as of April 15, 2025. The tenth campaign promises to expand further on its success, inviting more people to contribute to a sustainable future.

To participate, individuals must first register on the campaign's special website. They can then bring their unwanted adult clothing to SHEIN TOKYO, where they can select new items in exchange—ranging from apparel to shoes and bags. Not only that, but those who share their experience on social media using the hashtag '#SHEINAgain' will receive an additional item, maximizing their exchange up to four items!

Previous Campaign Results

The preceding '#SHEIN Again' campaign took place from April 1 to April 15, 2025, and achieved remarkable success:

• - Number of participants: 454
• - Clothing collected: 300kg

These donations were channeled through the certified NPO, BAJ (Bridge Asia Japan), which aids in recycling the materials. The proceeds from the recycled clothing support BAJ's initiatives in Myanmar and Vietnam, focusing on community development and empowerment.

How to Participate

The upcoming '#SHEIN Again' campaign follows a systematic approach to participation:
1. Register on the campaign's webpage here.
2. Follow SHEIN's official LINE account.
3. Visit SHEIN TOKYO and deposit your donated clothes into the designated collection box.
- There is no maximum limit to how many clothes you can donate, but each participant can select a maximum of three items in exchange.
4. Receive the same number of new items as the clothes you brought.
- By sharing your experience on social media with photos taken in the campaign area and tagging SHEIN's official account, you'll unlock an additional item for a total of up to four.

Important Notes

• - Only adult clothing (certain exclusions apply) is eligible for exchange.
• - Items such as swimwear, underwear, and severely damaged goods may be declined based on staff judgment.
• - Participants can only engage in exchanges once during the campaign period.

Join the Movement

By donating your unused SHEIN apparel, you contribute to a vital cause: helping those in need while embracing a new, stylish wardrobe. Join the '#SHEIN Again' campaign and make a positive impact from May 1 to May 15, 2025, at SHEIN TOKYO.

About BAJ (Bridge Asia Japan)

BAJ is a certified NPO that focuses on international cooperation, especially in Myanmar and Vietnam. The organization operates under the belief that, "We can build a better future together." They accomplish this through four main objectives: providing skill development opportunities, enhancing income, improving environmental infrastructure, and protecting and educating about environmental issues.

For more details, visit their official website.

About SHEIN

SHEIN is a global online fashion and lifestyle brand delivering innovative clothing solutions at affordable prices. As a forward-thinking company, SHEIN emphasizes on-demand production and accessibility, making fashionable options available to all.

For more information about SHEIN, check out their corporate sites: SHEIN and SHEIN Group. Connect with them on Instagram or add them on LINE. Their app is available for download here, supporting both iOS and Android devices.