#USA #New York #Gordon Ramsay #George Russell #Doritos Loaded

Doritos Loaded Unveils an Exciting New Advertisement

Doritos Loaded has officially launched a star-studded advertisement that brilliantly combines culinary creativity with the electrifying thrills of Formula 1 racing. This new commercial features the renowned chef Gordon Ramsay alongside George Russell, the dynamic driver from the Mercedes-AMG PETRONAS F1 Team. With their combined star power and unique talents, this duo is set to deliver an unforgettable experience for fans of both culinary arts and motorsport.

The commercial opens dramatically within a vibrant "Doritos Loaded" food truck, where Chef Ramsay is in the midst of crafting his signature "Doritos Loaded Hellfire Chicken Nachos." However, the situation takes a wild turn when the mysterious driver behind the wheel unexpectedly accelerates, causing fresh ingredients to fly through the air in a delightful flurry. Despite the chaos surrounding him, Ramsay stays laser-focused on perfecting the iconic nachos as chips, toppings, and sauces whirl around the truck, which expertly weaves through the urban landscape.

In a surprising twist at the end of the spot, viewers learn that the enigmatic driver is none other than George Russell, adding an extra layer of excitement to this already exhilarating scene. This visually captivating advertisement marks a significant enhancement in the partnership between Doritos Loaded and Chef Gordon Ramsay, as well as the official collaboration with the Formula 1 organization.

As previously announced, Chef Ramsay will create a collection of eight exclusive recipes featuring Doritos Loaded. The highlight of this campaign is his first recipe, the "Doritos Loaded Hellfire Chicken Nachos," which utilizes his signature "Hellfire" sauce. These inventive recipes are tailored to showcase the versatility of Doritos Loaded, demonstrating how everyday fresh ingredients can transform these tasty snacks into fulfilling meals. These creations appeal not only to avid F1 fans but also to food enthusiasts craving unique flavors.

The partnership extends beyond just Ramsay’s culinary contributions; Doritos aims to immerse fans in energetic "Doritos Loaded" experiences throughout the Formula 1 season. In fact, two specially designed recipes are set to be exclusively available at the F1 spectator areas via food trucks, enhancing the race-day experience for attendees.

Anshul Khanna, Vice President of Marketing at PepsiCo Food Ventures, expressed excitement about this collaboration: "Doritos Loaded combines crispy chips with quality proteins, fresh vegetables, and flavorful seasonings. This is one of our fastest-growing meal offerings, and we believe this bold culinary experience deserves a platform as ambitious as it is. By merging the intensity of Formula 1 with Ramsay’s renowned culinary prowess, we’ve created a commercial that’s packed with thrills and surprises to highlight the unique taste of Doritos Loaded. The most exciting part is that this collaboration goes far beyond the screen; fans at home or at the track can enjoy these innovative new recipes personally crafted by Chef Gordon Ramsay."

Where to Find Doritos Loaded
Doritos Loaded are currently available at food trucks, in partnering restaurants, and through various delivery apps. Residents in several neighborhoods across Madrid, Barcelona, and London can order these tasty snacks via popular food delivery services. Additional cities across the Netherlands, France, Germany, and beyond will also offer Doritos Loaded in the coming months, widening their availability for fans everywhere.

About PepsiCo
PepsiCo's products are consumed over a billion times a day across more than 200 countries and territories worldwide. In 2025, the company reported nearly $94 billion in net revenue through a complementary portfolio of snacks and beverages like Lay's, Doritos, Cheetos, Gatorade, and Mountain Dew. PepsiCo is committed to becoming the global leader in convenient foods and beverages through its pep+ (PepsiCo Positive) strategy, which emphasizes sustainability while driving growth. For more information, visit PepsiCo or follow them on social media @PepsiCo.