Colossal's Baby of the Year Contest Raises an Astonishing $24 Million for Baby2Baby
Colossal's Record-Breaking Fundraising for Baby2Baby
In an impressive feat of charitable fundraising, Colossal has announced that its 2024 Baby of the Year competition garnered a staggering $24,384,112 grant for the nonprofit organization Baby2Baby. This amount marks the largest total that Colossal has raised in a single campaign within its history, reflecting a transformative moment in the landscape of charitable initiatives.
Colossal's innovative approach centers around an online competition that invites people from across the nation to vote for their favorite candidate. This year, the competition has been notably championed by Jessica Alba, who serves on the board of Baby2Baby and has been instrumental in rallying support for the cause. The competition’s aim is to fund critical items for children living in poverty, ensuring that they receive the necessary resources to thrive.
A Major Impact on Childhood Poverty
The funds raised through this initiative will bolster Baby2Baby, which works tirelessly to provide essential items such as diapers, clothing, and formula to children in need. Co-CEOs Kelly Sawyer Patricof and Norah Weinstein expressed their gratitude for the extraordinary grant, stating, “We are profoundly grateful for this transformational grant that will enable Baby2Baby to continue reaching millions of children across the country.”
With plans in motion to expand their initiatives, Baby2Baby now has the financial backing to reach even more families, ensuring that no child is left behind. The impact of this funding will facilitate the distribution of crucial resources and support structures that address the needs of thousands of children.
Celebrating Sloane Maya
In addition to the financial achievement, the competition also crowned Sloane Maya as the 2024 Baby of the Year. This charming child, affectionately dubbed a