#Japan #Tokyo #Valuence #upcycled fashion #ENTEPORT

ENTEPORT: A New Brand by Valuence for Sustainable Value

Valuence Japan Inc., based in Minato, Tokyo, has recently launched a new brand called ENTEPORT. This innovative brand aims to redefine value through the use of repurposed materials and resources that might otherwise go unnoticed. The official e-commerce site has also been inaugurated, and the first collection is now available for purchase.

The concept of ENTEPORT revolves around discovering new value in materials that have completed their original purpose and promoting a sense of joy in selection for individuals. The brand endeavor seeks to pass on the history and story behind products, fostering encounters with fresh values and offering inspirations for personal choices.

Mission: Focus on What Matters

As part of Valuence Group’s mission to increase the number of people who live focusing on what matters, the brand promotes sustainability through its Circular Design Company initiative. By connecting valuable items through reuse, the brand is dedicated to creating a sustainable future for both people and the planet. Over the past five years, Valuence has collaborated with over 260 teams across 25 different genres in the sports and entertainment fields to generate circulatory value through reuse and upcycling. Moreover, the past two years saw over 100 upcycle and remake projects, targeting materials that could not be reused through traditional means.

However, despite the ongoing global efforts towards carbon neutrality, there remains a challenge in the fashion and entertainment industries—the insufficient incorporation of retired materials and surplus materials into the recycling process. Valuence Group addresses this issue not solely as an environmental challenge but as a treasure trove of untapped possibilities. They have continuously developed products through upcycling and circular design, aiming to connect these possibilities with new values. This vision culminated in the inception of ENTEPORT.

The products offered by ENTEPORT serve as conduits to deliver the backgrounds, stories, and new values that materials can embody. The brand aspires to encourage people to enjoy their unique choices, creating a circulatory connection to the planet's future.

Brand Concept and Logo Significance

ENTEPORT is derived from a fusion of Entertain and Opportunity, symbolizing a port that circulates items while providing novel experiences and insights to individuals. The overarching brand tagline, "Entertain the Opportunity: Enjoy Together with Earth," encapsulates the brand ethos. The distinct O in the brand logo is designed at a 23.4-degree tilt, mirroring the Earth's axial tilt. This design choice embodies the brand's commitment to approaching business from an ecological perspective and signifies a desire to gradually influence people's actions and awareness.

Valuence Group believes that individuality is not dictated by others but shaped by daily choices. ENTEPORT aims to uncover possibilities within various materials and meld them with individual sensibilities, thereby producing cycles that connect personal choices with the future of the Earth.

Launch and Initial Collection

With the official launch of ENTEPORT, the e-commerce site is now live, featuring the debut collection which includes six distinct bags. Each item is crafted using unique colors, allowing customers to choose a piece that resonates with their individual style.

Most materials used in the products are repurposed, such as leather scraps left over from the automobile manufacturing process and unused resources from sports teams. Each item has been transformed into a product of new value through the skillful craftsmanship of artisans at a century-old Japanese factory, offering an exclusive experience.

Pre-Order Launch with Special Benefits

In advance of regular sales, ENTEPORT is also offering pre-order privileges marked by special launch benefits. During this pre-order phase, customers can purchase tote bags and shoulder bags crafted from reconstructed leather scraps. Additionally, a complimentary gift—a BENTO pouch made from unused sports team uniforms—is available for each eligible product purchased during this promotional period.

Pre-order sales are set to run from August 25 to October 9. For those interested, the pre-order page is accessible at this link.

Moving forward, ENTEPORT envisions expanding its product range to include apparel, accessories, fragrances, furniture, and everyday items while also exploring collaborations with hotels, restaurants, cafés, and wellness facilities. The goal is to enhance the brand’s presence and create meaningful encounters for individuals, allowing them to enjoy unique choices.

Comment from the Business Leader

Yuki Fukushige, the head of the Funcreate Company under Valuence Japan, said, “When establishing ENTEPORT, our focus was on creating a brand that emphasizes enjoying life authentically, rather than sacrificing for environmental reasons. Many items, deemed obsolete, still hold great potential. By identifying that potential and transforming it into new value, we aim to provide new choices for both materials and individuals.”

Fukushige believes that life is about customization. He envisions the encounters made possible through ENTEPORT as valuable opportunities for individuals to discover their identity while creating a positive impact on the cycle of life.

Conclusion

ENTEPORT champions a unique cultural identity of enjoying individuality through the reinterpreted value of materials, creating a brand that aims to embrace and cultivate a collective vision among those it engages with. For more information, visit the official website here or follow their Instagram account @enteport.