Introducing FROEDE: High-Performance Footwear from Switzerland Makes Its Japanese Debut

FROEDE: Revolutionizing Footwear in Japan

The renowned Swiss shoe brand, FROEDE, is making its official entrance into the Japanese market through its authorized distributor, ALKA Co., Ltd. Founded in 1983, ALKA, based in Toshima, Tokyo, has been committed to providing superior foot care solutions, and the arrival of FROEDE aligns perfectly with its mission.

A Brand Built on Expertise

FROEDE shoes are designed with a focus on relieving pain and ensuring comfort during walking and running. Its innovative technologies are the result of extensive research in biomechanics and personal experience dealing with injuries by the founder, Dan Warmeier, a physician. This combination of medical insight and practical application has led to the creation of footwear that not only supports the feet but also enhances overall mobility.

With a global presence, FROEDE has gained popularity in the USA, Europe, and Australia, but it adheres to a strict distribution model. This ensures that customers receive personalized service from specialized retailers who understand the intricacies of foot and shoe health. As the chosen partner in Japan, ALKA is excited to introduce these revolutionary shoes to a broader audience, promoting the joy of walking and encouraging healthier lifestyles.

Unique Features of FROEDE Footwear

FROEDE shoes boast several remarkable characteristics:

1. Stability and Support: Engineered to address various foot alignment issues such as flat feet and knee deformities, FROEDE shoes provide exceptional stability and support.
2. Promoting Efficiency: The shoe structure is specifically designed to generate propulsion, assisting in a more effective gait.
3. Recovery Options: Tailored for individuals suffering from chronic pain in the knees and back, these shoes are ideal post-sport recovery solutions.
4. Precision Manufacturing: The multi-layered sole creates a comfortable fit, ensuring quality that stands out in the market.

Models Available in Japan

ALKA will initially offer three distinct models of FROEDE shoes, each meeting diverse needs:

- Matrix: Features a leather upper that caters to comprehensive orthopedic shaping, ensuring comfort and support.
- Genesis: Designed to be lightweight and flexible, this model uses breathability-focused mesh material to enhance foot movement.
- GPS: This latest model incorporates a carbon plate, striking a balance between lightweight performance and structural integrity.

Commitment to Health and Enjoyment

ALKA’s decision to partner with FROEDE stems from a shared philosophy. “We aim to deliver joy and health to more people through walking,” said Taisuke Kuze, President of ALKA. The company has always prioritized the principles of comfort, aesthetics, and forgettable wearability, and FROEDE embodies these ideals perfectly.

The official launch in Japan is scheduled for May 30, 2025, and will be available in all ALKA retail locations and the online store at ALKA Website. As enthusiasts eagerly await the arrival of FROEDE shoes, both ALKA and FROEDE are gearing up to provide an unparalleled footwear experience that harmonizes health, style, and effective engineering.

With this groundbreaking entry into the Japanese market, FROEDE sets a new standard for foot care and performance footwear, inviting everyone to rediscover the simple pleasure of walking without pain.