#Japan #marriage support #Omikare #Okuizumo

OmiKare and Okuizumo Town: A New Era of Marriage Support

In an ambitious initiative to address growing concerns over declining populations and marriage rates, OmiKare, Japan's leading marriage activity information platform, is teaming up with Okuizumo Town in Shimane Prefecture. This noteworthy collaboration, effective from August 2025, aims to stimulate local relationships and tackle the challenges of population decline through various marriage support events and activities.

Background of the Collaboration

OmiKare, based in Shibuya, Tokyo, has established itself as the largest marriage information website in Japan, with a member base exceeding 950,000 individuals. It also boasts the highest number of real-time event listings and runs the innovative matching app OmiKare Live. Okuizumo Town, facing significant population decrease and aging issues, is pushing forward with its 'Corporate Version of Relationship Population Creation Project'. This project aims to foster sustainable community developments by partnering with private enterprises to solve regional challenges.

The collaboration between OmiKare and Okuizumo seeks to reverse declining marriage and birth rates within the town. Through hosting events and disseminating information, the partnership aims to create meaningful opportunities for residents to connect and explore potential relationships.

Future Plans and Activities

1. Hosting Marriage Events and Seminars

The plan is to organize marriage events and seminars aimed at young adults and singles within the town. These real-life events will serve as platforms for individuals to meet and cultivate a positive mindset towards marriage.

2. Creating Sustainable Community Relationships

Beyond one-off events, the goal is to establish a continuous framework where local residents can maintain connections with businesses and external resources. This will involve developing systems that support ongoing engagements, contributing to a robust community fabric.

3. Continuous Evaluation and Strategy Refinement

Collaboration with the town will include detailed analysis of activities, KPI assessments, and contemplating the institutionalization of methods. The project aims to align with the town's overall strategic plan, ensuring a cohesive approach in tackling local issues.

By focusing on the theme of 'a desire to meet but lacking the opportunity', this initiative endeavors to generate a supportive environment that encourages marriage as a pathway to fostering new relationships and revitalizing Okuizumo's community.

Comments from the Town of Okuizumo

In light of the pressing challenges posed by population decline and the need for proactive solutions, Okuizumo Town emphasized their choice to engage in collaborative efforts rather than standalone municipal projects. By revising their comprehensive plan and strategies, the town aims to utilise private sector ingenuity and foster sustainable development through public-private partnerships.

The core expectation of this project is to invigorate local awareness towards marriage among younger generations. By fostering a marriage-friendly mindset and generating increased opportunities for matchmaking, the initiative aims to ultimately boost both marriage and birth rates in Okuizumo.

Insights from OmiKare's Leadership

Joji Wakatsuki from OmiKare expressed optimism about this partnership, aiming for a brighter future of genuine connections. By collaborating with Okuizumo Town, OmiKare is dedicated to innovating exciting new matchmaking strategies that create positive experiences for individuals seeking meaningful relationships. The vision is to support community revitalization while helping people take their first step toward meeting potential partners.

In summary, the partnership between OmiKare and Okuizumo Town’s marriage support initiative portrays a proactive approach toward combating demographic challenges while enriching the community's social fabric. With a focus on creating relatable and engaging interactions, this collaboration stands to benefit many individuals searching for that meaningful connection.

For further information on this initiative, visit Okuizumo Town Official Page.