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HONOR Unveils the HONOR ALPHA PLAN

On March 3, 2025, in Barcelona, HONOR, a prominent global technology brand, introduced its innovative corporate initiative known as the HONOR ALPHA PLAN. This strategy marks a pivotal transition from being a traditional smartphone manufacturer to an influential player in the global AI device ecosystem. The announcement highlights the company's vision to embrace the increasing significance of artificial intelligence in our daily lives and to co-create a more interconnected future.

The Vision Behind the HONOR ALPHA PLAN

James Li, the CEO of HONOR, emphasized during the announcement the profound impact of the AI revolution on society. He stated, "The AI revolution will reshape the paradigm of the device industry – completely transforming our productivity, our society, and even our culture more than ever before." Li urged industry players to unite in addressing the challenges posed by AI technology while also capitalizing on its vast potential.

The name HONOR ALPHA PLAN is symbolic. The letter Alpha, the first character of the Greek alphabet, denotes HONOR’s commitment to technological excellence. Additionally, the Chinese character for 'human' (人) intricately connects with the stroke that forms the lowercase α, reflecting the company's mission towards human-centric innovation. This blend of Eastern and Western symbols highlights HONOR’s global approach and ambition to generate value for consumers around the world.

A Three-Step Roadmap

The HONOR ALPHA PLAN is structured around three transformative steps:

1. Developing Intelligent Phones: The first step centers around creating next-gen smartphones embedded with human-centric AI designed to maximize individuality and productivity. HONOR plans to collaborate with various partners to blur the boundaries of technology and develop a new standard for AI devices during the agentic AI era.

2. Co-Creating AI Ecosystems: The second phase will focus on expanding industry collaboration and co-creating new paradigms for AI ecosystems in the physical AI era. HONOR envisions a cooperative approach, leveraging expertise from different spheres to build a comprehensive and robust ecosystem for AI technology.

3. Unlocking Human Potential: The final step involves pioneering the AGI era (Artificial General Intelligence) where HONOR intends to explore the limits of human potential. This phase prioritizes creating a civilization that capitalizes on the strengths of AI while maintaining a focus on humanity’s values and aspirations.

Showcasing at MWC 2025

During the Mobile World Congress (MWC) 2025, occurring from March 3 to 6, attendees can visit HONOR's booth at Stand 3H10 in Hall 3, Fira Gran Via. Here, visitors will get an exclusive peek at the innovative technologies and products that demonstrate the direction of the HONOR ALPHA PLAN. This strategically timed event is part of HONOR's plan to involve stakeholders and consumers in this new phase of technological enhancement.

For detailed insights and further updates about the HONOR ALPHA PLAN, interested individuals are encouraged to visit HONOR's official event page at www.honor.com/global/events/honor-mwc/.

Conclusion

HONOR's ambitious transition signifies a dynamic shift not just for the brand, but for the tech industry as a whole. The HONOR ALPHA PLAN illustrates a commitment to harnessing AI for creating a more connected, productive, and human-centric future, unveiling a plethora of opportunities for collaboration and shared growth. As we step into this transformative era, the industry awaits to see how HONOR executes its vision and influences the landscape of technology.