#Japan #Tokyo #Retail Technology #Digital Signage #On-Sign

Introducing On-Sign: The Voice-Only Digital Signage System

In an innovative leap within the retail technology sector, Digital Cruise Co., Ltd., based in Chuo, Tokyo, has announced the launch of On-Sign, a digital signage system dedicated solely to audio content. This pioneering project has been developed in collaboration with ME Tech Co., Ltd. from Shinagawa, Tokyo. The introduction of On-Sign aims to streamline in-store promotional activities, offering a more effective way of communicating promotional information to shoppers.

The Functionality of On-Sign

By integrating the On-Sign system with Digital Cruise's existing cloud-based digital signage service, admint, retailers can efficiently manage audio signages from a centralized location. In contrast to the traditional cassette players often used in food supermarkets, the new system provides a modern solution capable of starting and stopping broadcasts at specified times, tailored to the needs of various sales environments. This means no more logistical challenges like changing CDs or managing power supplies.

Designed for mobility and convenience, the On-Sign unit is compact, weighing in at only 1.2 kg, and its dimensions are 180 mm x 180 mm x 120 mm. The system is compatible with popular audio formats including MP3, WAV, and WMA, and can be connected via wireless LAN, wired LAN, or optionally through LTE data communication. The built-in 14W speakers (7W x 2) ensure that the promotional messages are loud and clear, even in bustling retail spaces.

Benefits for Retailers

With an expected release date of May 2025, Digital Cruise projects a sale of around 1,000 units in its first year on the market. The On-Sign system is set to revolutionize how promotions are delivered in physical stores, potentially leading to increased customer engagement and better sales outcomes. Retailers can expect not only savings in operational costs but also improvement in customer experiences as adaptations to promotional content become simpler and more efficient.

The device operates effectively within a temperature range of 0 to 40 degrees Celsius and a humidity range of 30 to 85% (without condensation), making it suitable for various retail environments. Additionally, the unit does not require a display, further enhancing its compactness and ease of setup.

Companies Behind On-Sign

Digital Cruise, founded in December 2006, specializes in developing and providing cloud-based digital signage services and equipment. The company's commitment to delivering cutting-edge technology has paved the way for the On-Sign project. The CEO, Kenichi Oshida, emphasizes how this innovation will not only benefit businesses but also enrich the shopping experience for consumers.

On the other hand, ME Tech has been actively involved in various electronic components and device manufacturing since its establishment in October 2015. Under the leadership of President Kazuto Takeda, ME Tech focuses on planning, developing, and selling specialized electronic products, ensuring that the principles behind On-Sign align with contemporary retail needs.

Conclusion

With the On-Sign system's promising features and potential to enhance in-store promotions, both Digital Cruise and ME Tech are poised to revolutionize the retail landscape. As we await the launch in 2025, stakeholders are encouraged to stay tuned for further updates and innovative solutions from these two forward-thinking companies. For more information, inquiries can be directed to their representatives via the provided contact channels.

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For additional details, visit Digital Cruise or ME Tech.