#United States #Wisconsin #OMNIA #Brightstar Lottery #Wisconsin Lottery

Brightstar Lottery and Wisconsin Lottery Collaboration

Brightstar Lottery PLC, a prominent player in the global lottery industry, has officially entered a significant partnership with the Wisconsin Lottery. This relationship involves the deployment of a state-of-the-art lottery solution known as OMNIA™, marking a leap forward in lottery innovation in Wisconsin.

The Contract Details

On January 27, 2026, Brightstar announced that its subsidiary, Brightstar Global Solutions Corporation, had scored a long-term contract with Wisconsin’s state lottery. This agreement is set for an initial eight-year term, with the potential for extension. Specifically, it includes an option for an eight-year extension along with four additional one-year options. This contract emerged from a competitive procurement process showcasing Brightstar's prowess in the lottery technology space.

OMNIA™: A Comprehensive Lottery Solution

The OMNIA™ solution is designed to revolutionize how the Wisconsin Lottery operates, bridging retail and digital lottery channels seamlessly. This will not only streamline operations but also elevate the overall player experience significantly. Central to this strategic partnership is the enhancement of the Wisconsin Lottery's mobile application, focusing on delivering heightened convenience for both players and retailers.

Among the advanced services Brightstar plans to implement are a range of new retail equipment, including the innovative Retailer Pro S2 terminal and the GameFlex 48 self-service vending machine. In addition, the deployment of established solutions such as the GameTouch 20 and GameTouch Draw S2 will ensure that the Lottery can maintain a competitive edge by offering engaging lottery experiences.

A Vision for Enhanced Engagement

Wisconsin Lottery Director Cindy Polzin expressed optimism about this partnership, noting that it aligns perfectly with their goal of maximizing player engagement. "The Wisconsin Lottery looks forward to working closely with Brightstar to continually evolve our lottery solutions,” she stated.

According to Scott Gunn, Chief Operating Officer for Brightstar's North America Lottery division, the collaboration with the Wisconsin Lottery is deeply rooted, dating back to 1988. “Over the years, we’ve played a pivotal role in generating more than $20 billion in revenue for the Lottery, which has been directed back towards winners, retailers, and Wisconsin homeowners,” stated Gunn. He emphasized that Brightstar's innovative technologies and solutions are expected to responsibly drive lottery sales while keeping player enjoyment at the forefront.

Brightstar’s Global Reach

Brightstar's reputation as a technology provider is backed by its impressive track record of servicing nearly 90 lottery clients globally, spanning six continents. In the United States alone, Brightstar serves as the primary technology provider for 26 of the 46 lottery jurisdictions and eight of the world's ten largest lotteries.

This collaboration exemplifies Brightstar's role as a trusted partner in delivering state-of-the-art lottery technologies that are fully aligned with customer needs and market demands. With approximately 6,000 employees, Brightstar Lottery PLC has cemented itself as a forward-thinking leader in the lottery sector, committed to delivering high-quality solutions while adhering to strict standards of integrity and responsibility.

For more insights on Brightstar Lottery's initiatives and offerings, visit brightstarlottery.com or follow their updates on LinkedIn.

Looking Ahead

As the partnership unfolds, both Brightstar and the Wisconsin Lottery are poised to make significant strides in enhancing the lottery experience for players of all ages. With technological advancements and a focus on customer engagement, the future looks bright for the Wisconsin Lottery’s operations with Brightstar steering the technological helm. The concerted effort aims not only at boosting revenue but also at ensuring a fortified foundation that benefits the community and engages players with exciting and innovative lottery options.