The iconic gaming franchise, Street Fighter, has teamed up with the renowned fast-food chain McDonald's, marking an exciting milestone for both brands. Starting from October 22, 2025, nationwide McDonald's restaurants in Japan will launch the limited-time campaign, 'Street Burgers,' offering fans unique menu items inspired by beloved Street Fighter characters.
This collaboration introduces three incredible burgers, each bringing the essence of popular fighters to life through their flavors and presentations.
- - Garlic Mayonnaise Teriyaki Egg Burger (Inspire by Ryu)
- - Mayonnaise Fried Chicken Burger (Inspired by Chun-Li)
- - Triple Cheeseburger (Inspired by Ken)
These limited-edition burgers promise to deliver not just taste but also a visual representation of the fighting spirit embodied by Ryu, Chun-Li, and Ken.
Aside from these three featured burgers, the collaboration boasts an impressive lineup of seven total items, including a breakfast-exclusive
Double Sausage Muffin, the fan-favorite
Shaka Shaka Potato featuring addictive consomme flavor, and a special drink served in co-branded cups:
MacFizz and
MacFloat: Energy Boost.
Furthermore, visitors to the Battle Hub can get involved in a unique contest called 'McDonald's Popular Burger Election.' The more players engage in the Battle Hub, the more votes they can cast to help their favorite burger win during the campaign, which runs from October 22, 2025, 4:00 PM to November 25, 2025, 3:59 PM. To check on the voting process, players can talk to Eternity within the Battle Hub.
To celebrate the 'Street Burgers' launch, a special costume featuring a unique color for the character Vega in Street Fighter 6 will be distributed to players logging in during the collaboration period. There may even be more character colors announced in the future, keeping fans on their toes for more exciting announcements.
Regarding the game itself, Street Fighter 6 has been well-received and continues to evolve the franchise. The game allows players to choose between multiple platforms, including Nintendo Switch 2, PlayStation 5, PlayStation 4, Xbox Series X|S, and Steam.
The products available include:
- - Street Fighter 6 Year 1-2 Fighters Edition (Includes character passes and various DLC content)
- - Price: Download edition for ¥7,990 (tax included), Package edition for ¥8,789 (tax included)
- - Street Fighter 6 (Standalone game)
- - Price: Download edition for ¥4,990 (tax included)
With both games available for 1-2 players offline and up to 16 players online, it caters to casual play as well as competitive gaming.
Official updates and new information can be followed through their website and social media:
This collaboration not only showcases the creativity of both brands but also highlights the growing trend of interactive marketing campaigns that excite audiences and enhance user experiences through engaging partnerships. The 'Street Burgers' campaign promises to be an exhilarating experience, merging the thrilling world of Street Fighter with the delightful flavors of McDonald's. Be sure to look out for this limited-time offering!