#Japan #Tokyo #APA Hotel #Samurai Blue #Moriyasu

New APA Hotel Commercial Showcasing Samurai Blue's Coach Moriyasu

Starting from September 5, 2025, APA Hotels will launch a new television commercial featuring Hajime Moriyasu, the coach of Japan's national soccer team, SAMURAI BLUE. The ad, titled "Moriyasu's Letter," aims to convey a powerful message of unity and collective ambition, inspiring viewers to strive for the top. With a firm stance on global expansion, APA Hotels, which boasts the largest network of over 1,010 hotels and 139,621 rooms across Japan and North America, partners with Moriyasu and SAMURAI BLUE to embark on a quest for excellence.

In the commercial, Moriyasu is portrayed deeply engaged in writing a letter, showcasing his earnest commitment and aspirations for leading his team to global triumph. This documentary-style portrayal emphasizes both Moriyasu's determination and the hotel’s readiness to support athletes and travelers alike. The collaboration aims to capture the spirit of pursuit and resilience, reflecting the shared dream of achieving greatness on the world stage.

Alongside the commercial release, APA Hotels will initiate a special campaign titled 'Moriyasu's Letter CM Commemoration Campaign' from September 5 to November 13, 2025. Hotel guests who stay at APA Hotels during this period can participate in the campaign. After watching the new commercial, guests can answer a quiz on the campaign site. Lucky participants will have a chance to win exciting prizes, including 30 signed jerseys from Adidas featuring Moriyasu's signature and 5,000 original collaboration notebooks.

Moriyasu commented on his experience filming the commercial, expressing gratitude for the support from APA Hotels, which allowed him to shoot in a positive and inspiring atmosphere. He highlighted the importance of collaboration and resonated with the campaign's vision of Japan achieving excellence across various fields. He believes this shared dream can empower the nation's spirit and showcase Japan's capabilities on the global stage.

New Commercial Details

• - Title: Moriyasu's Letter
• - Air Date: Starting from September 5, 2025
• - Broadcast Region: Nationwide in Japan, broadcast via TV commercials and online platforms.

For a sneak peek, catch the commercials:

• - 30-Second Commercial
• - 15-Second Commercial
• - Making of the Commercial

Campaign Overview

During the campaign, guests at APA Hotels will be entered into a lottery to win exclusive SAMURAI BLUE merchandise. To participate, guests need to correctly answer the quiz related to the new CM.

• - Duration: September 5, 2025 to November 13, 2025
• - Prizes: Signed Adidas Jerseys featuring Moriyasu and original collaboration notebooks.

Further details can be found on the campaign site's information page: Campaign Site.

About Coach Hajime Moriyasu

Born on August 23, 1968, in Nagasaki, Moriyasu led an impressive career as a professional soccer player before transitioning to coaching. He notably served as a coach for multiple teams and joined SAMURAI BLUE in 2018, leading Japan's national team in their quest for international success.

About APA Hotels

As Japan's largest hotel network, APA Hotels operates with a vision for expansion, bringing forward its latest project, AIM5, aimed at achieving a total of 150,000 rooms by March 2027. By fostering partnerships with organizations like the Japan Football Association (JFA) and emphasizing innovative services, APA Hotels remains at the forefront of the hospitality industry.

Stay updated on the latest events and offerings on their official website: APA Hotels.