#Japan #Fukuoka #LIVE BOARD #Digital OOH #JR Kyushu

JR Hakata Station Unveils New Digital Advertising Technology

On February 20, 2026, JR Hakata Station will see the debut of two new digital signage installations, marking a significant step in the evolution of Out-Of-Home (OOH) advertising. In partnership with LIVE BOARD, these digital systems — the "Digital Twin (Central Ticket Gate)" and the "Ippin Street Digital 4-Screen Set" — will be connected to the LIVE BOARD Marketplace, enabling advertisers to optimize their outreach.

Previously, advertising sold through these digital displays operated on a set duration and frequency basis. However, with the integration of NTT Docomo’s location data and advanced analysis technologies, advertisers will now be able to utilize an impression-based sales model (VAC) that estimates the number of viewers likely to see an ad. This innovation provides a far more accurate metric for advertisers, allowing them to gauge the potential reach of their campaigns within the bustling environment of JR Hakata Station, which serves approximately 125,000 travelers daily.

Details on New Installations

Digital Twin (Central Ticket Gate)

Set near the station’s busiest entrance, this signage installation comprises two 65-inch screens. Positioned in a high-traffic area, it is expected to capture the attention of numerous commuters traveling to and from the station.

• - Start Date: February 20, 2026
• - Size: 65 inches (H1,430 × W800 mm)
• - Location: Central ticket gate, JR Hakata Station
• - Operating Hours: 6:00 AM - 12:00 AM (18 hours)
• - Audio: None

Ippin Street Digital 4-Screen Set

Adjacent to Ippin Street, home to various souvenir shops, this installation features four impressive 90-inch screens, the largest vertical displays available at JR Hakata Station.

• - Start Date: February 20, 2026
• - Size: 90 inches (H1,980 × W1,120 mm)
• - Location: Ippin Street, JR Hakata Station
• - Operating Hours: 6:00 AM - 12:00 AM (18 hours)
• - Audio: Available

These new installations will complement existing screens in the station, thus providing an even greater variety of contact points for brands to engage with the station's large audience.

Enhancing OOH Advertising

The collaboration between JR Kyushu Agency and LIVE BOARD aims to pioneer innovative and effective management strategies for OOH advertising. Their commitment is not only to expand the OOH market but also to create new value that aligns with diverse lifestyles and changing consumer behavior.

As the advertising landscape continues to evolve, the need for more targeted and localized communication methods becomes increasingly apparent. Both companies understand the importance of adapting to evolving media landscapes and consumer values, providing comprehensive communication plans from marketing to media strategies and creative execution.

About the Companies

JR Kyushu Agency

Founded in 1988 and headquartered in Fukuoka City, JR Kyushu Agency acts as a full-service advertising agency within the JR Kyushu Group, specializing in a wide range of advertising services across various media channels.

LIVE BOARD

Established in 2019 in Tokyo, LIVE BOARD operates as an OOH ad network operator, leveraging data-driven insights to streamline advertising targeting and efficacy. Their innovative approach enables businesses to deliver advertisements based on viewer impressions, thus enhancing their overall advertising engagement.

With the integration of these new digital screens in JR Hakata Station, both companies are paving the way for a more dynamic and responsive advertising ecosystem, setting a new standard for effective OOH advertising in Japan.