#Japan #Tokyo #HARIAS #IMP. #I’MPerfect

Discovering IMP.'s Engaging Experiences in the HARIAS TV Commercial

On January 14, HARIAS, a Japanese cosmetics brand known for its state-of-the-art skincare products, launched its new TV commercial featuring the musical group IMP. at a promotional event in Tokyo. The commercial, titled "I'MPerfect," showcases the HARIAS medicinal cushion foundation and embodies a spirit of beauty without compromise.

During the press conference, each IMP. member took the stage to reveal their exciting individual stories revolving around the theme of self-acceptance and beauty. This commercial follows the band’s previous collaboration with HARIAS, celebrating their growing bond and commitment to embracing one's uniqueness through the brand’s message: "Today, I’m more beautiful; let’s aim for the beauty beyond."

IMP.’s members exuded confidence as they spoke about their experiences while filming the new TVC. Exciting highlights included a choreographed dance sequence to the catchy song "CARAMEL," which transformed them into beacons of self-confidence and brilliance. They emphasized the care and thought that went into every movement, illustrating just how vital dancing is to their identity.

The event featured a lively talk session that encouraged the members to express what it means to feel "I’MPerfect". They shared personal anecdotes and delightful moments from the shoot, including behind-the-scenes challenges that resulted in laughter and camaraderie. For instance, member Moto recalled how he felt most genuine when he let his guard down, eliciting laughter from the others as they recognized his authentic self, affectionately calling it "being Moto." This openness created a delightful atmosphere, showcasing the group's unity and shared journey.

As the discussion progressed, the members also opened up about their individual makeup rituals during live performances, emphasizing the need for long-lasting products that combine care with aesthetics. For example, Matsui highlighted his commitment to using HARIAS products that can withstand the intensity of performances while simultaneously treating the skin beneath the makeup. Their discussions showcased their professionalism and shared respect for the brand, which deeply aligns with their artistic values.

HARIAS’s CEO, Midori Ikeda, shared insights about the brand’s philosophy, explaining how the cushion foundation was designed to tackle skin concerns exacerbated by the wear of daily life and mask-wearing. She expressed her vision of transforming daily makeup routines into moments of self-care and highlighted the groundbreaking features of their new product, including its dual-action ingredients that improve skin texture while providing great coverage.

The new commercial captures the essence of HARIAS’s philosophy of embracing imperfections through its stylish presentation. Shots of IMP. against the iconic Tokyo skyline complemented the commercial’s narrative of confidence and beauty. Member Sato enthusiastically shared that he felt moved by the final cut, expressing gratitude for being part of this innovative project.

As the presentation concluded, Ikeda and her team encouraged everyone to experience the wonder of the HARIAS medicinal cushion foundation. The clear message of “I'MPerfect” resonated throughout the event, instilling hope and encouragement not only among the attendees but also among their dedicated fanbase.

In summary, IMP.'s contribution to the new HARIAS commercial showcases not just the beauty of the products but also the beauty found in being authentic and imperfect. They set an inspiring example for fans to embrace their uniqueness and pursue their aspirations confidently.