#Japan #Tokyo #ADIZERO BOSTON #ENERGYRODS 2.0 #LIGHTSTRIKE PRO

Adidas Unveils the ADIZERO BOSTON 13

In a significant announcement, Adidas Japan has revealed the highly anticipated ADIZERO BOSTON 13, developed specifically for passionate runners striving for their personal bests. The shoe will be available in a limited edition color, ``ADIZERO BOSTON 13 EQT,`` starting May 1, 2025, and will feature a seasonal color called ``Flash Aqua`` on June 4, 2025.

The ADIZERO BOSTON series, inspired by the champions of the Boston Marathon—the oldest marathon in the world—was first introduced back in 1982. Now, 42 years later, the series presents its thirteenth iteration, reinforcing its legacy in the realm of running shoes.

Enhanced Performance Technologies

The ADIZERO BOSTON 13 is a prime example of Adidas’ commitment to supporting athletes. It incorporates groundbreaking technology while respecting the brand's tradition of placing athletes at the forefront of development. This model retains the full-length fiberglass ENERGYRODS 2.0, initially featured in its predecessor, ADIZERO BOSTON 12. Furthermore, it uses a revised low-density, high-resilience material called LIGHTSTRIKE PRO that has increased by 13.8% compared to previous versions while still achieving a lightweight design—impressively lightening the shoe by 15 grams at a size of 27.0 cm.

These enhancements ensure a perfect balance of cushioning, resilience, and flexibility while providing a comfortable experience for runners. The new LIGHTTRAXION outsole, previously introduced in the ADIZERO ADIOS PRO 4, supports exceptional grip while maintaining a lightweight frame, making the shoe ideal for training runs, tempo runs, and race day.

Design and Inspiration

Coinciding with the Boston Marathon 2025 event, Adidas will launch the limited ``ADIZERO BOSTON 13 EQT`` model—drawing from vintage Adidas designs worn by volunteer staff in the 1990s. The shoe uses color palettes and designs inspired by that era, showcasing both heritage and innovation. The standard version featuring the seasonal color ``Flash Aqua`` will follow shortly after.

Key Features

The ADIZERO BOSTON 13 offers innovative features to ensure an optimal running experience:

• - Increased LIGHTSTRIKE PRO: The midsole accommodates a larger amount of LIGHTSTRIKE PRO, enhancing softness and comfort.
• - Improved Comfort: The shoe now includes cushioned pads in the tongue and collar, providing better adjustments for the top of the foot and enhancing comfort overall. The lightweight mesh upper contributes to breathability and a pleasant fit.
• - Advanced LIGHTTRAXION Outsole: This outsole structure is strategically designed to provide superior grip while being lightweight, enhancing performance on varied terrains.

Specifications

• - Model Numbers: JR4791 (Men), JR4793 (Women)
• - Color: Footwear White/Pure Teal
• - Price: ¥18,700 (including tax)
• - Weight: 255 grams at size 27.0 cm
• - Midsole Drop: 6.0 mm (Heel: 36.0 mm / Forefoot: 30.0 mm)
• - Product URL: More Info on ADIZERO BOSTON

Insights from the Development Team

Charlotte Heideman, Global Category Director for Adidas Running Shoes, shared insights about the development process, emphasizing the aim for creating ultimate high-speed training footwear. The team focused on athletes' feedback for enhanced comfort, leading to improvements in cushioning and construction to better support high-pace runs.

Legacy of the ADIZERO Series

The ADIZERO series began in 2005 with the goal of making runners faster in Japan, through collaboration with shoe creator Toshiaki Omori. Its development was meticulous, focusing on creating an outstanding fit and committing to continuous evolution. The ADIZERO line has garnered accolades, including the innovative racing model ADIZERO ADIOS PRO EVO 1, which helped set three world records recently.

In 2024, the ADIZERO series set seven world records, reinforcing its position as a leading choice for both professional athletes and university relay teams, contributing to significant victories in major running events and competitions.

Stay tuned for the ADIZERO BOSTON 13 launch, as this shoe promises to be a game changer for runners globally, blending performance with an aesthetic that honors its rich history.