#USA #CARY #Fathom Holdings #ByOwner #FSBO

A New Era in Home Selling: Fathom Holdings Partners with ByOwner

In a significant move within the real estate sector, Fathom Holdings Inc. has entered a strategic partnership with ByOwner, a recognized leader in the for-sale-by-owner (FSBO) marketplace. This collaboration is poised to deliver an innovative solution for home sellers looking for professional guidance while maintaining the benefits of a FSBO listing.

Fathom Holdings, traded on Nasdaq under the symbol FTHM, boasts a comprehensive, tech-driven platform that integrates residential brokerage, mortgage solutions, title services, and Software as a Service (SaaS) offerings. Its mission has always been to simplify and enhance the home-buying and selling process. ByOwner, on the other hand, attracts over 500,000 monthly visitors through its popular websites, ByOwner.com and BuyOwner.com, connecting homeowners directly with buyers and renters while eliminating traditional intermediary costs.

Key Benefits of the Partnership

This partnership is set against a backdrop of market statistics that indicate approximately 6% of all home sales in the U.S. are classified as FSBO listings. More notable is that over 20% of these eventually transition to full-service listings — a trend that Fathom and ByOwner aim to capitalize on.

Through this partnership, ByOwner will refer both FSBO sellers and buyers seeking professional help to Fathom’s extensive network of agents. This referral process offers the dual advantages of providing sellers with critical support when required and enabling Fathom agents to engage with motivated clients. Furthermore, as transactions are converted from FSBO to full-service listings, Fathom Realty will benefit from a larger percentage split for each deal — creating a win-win scenario for both companies.

CEO Marco Fregenal expressed enthusiasm about the partnership, stating, "We’re excited to partner with ByOwner to unlock this major segment of the market. FSBO sellers who need extra support now have a direct path into Fathom’s full-service platform, and our agents gain high-quality listing and buyer opportunities. This partnership further accelerates our growth and supports our mission to strengthen our position as a leading brokerage across the country."

Empowering Sellers

Colby Sambrotto, CEO of ByOwner.com, echoed this sentiment, emphasizing the fundamental goal of their marketplace: to empower sellers. He noted, "With Fathom, we're adding a best-in-class agent option for those who want or need full-service support, giving our sellers and buyers the full range of choice." This initiative signifies a shift in how FSBO sellers perceive and utilize real estate services, potentially increasing the overall satisfaction with the home selling experience.

About ByOwner and Fathom Holdings

ByOwner.com stands as a robust platform dedicated to creating a transparent and empowering environment for property owners. By directly connecting sellers with potential buyers and renters, it offers extensive tools and resources. Fathom Holdings, through its innovative cloud-based software, intelliAgent, integrates various aspects of real estate transactions, providing users with a comprehensive service suite.

This partnership not only strengthens the market positions of both organizations but also enhances the broader landscape of real estate services in America. As the industry evolves, such collaborations highlight the importance of adapting to consumer needs and the changing dynamics of home transactions in the digital age.

In conclusion, the partnership between Fathom Holdings and ByOwner symbolizes a significant step towards modernization in the real estate sector, providing promising avenues for home sellers and buyers alike, while paving the way for future innovations within the industry.