Experience the Future of Shopping with haru's Official TikTok Shop Launch

Unveiling haru's TikTok Shop

The head beauty brand Haru, known for its popular kurokami scalp shampoo, is excited to announce the grand opening of its official TikTok Shop on November 7, 2025. This innovative platform is created in collaboration with nijito Co., Ltd., headquartered in Minato, Tokyo, with its EC division located in Chuo, Fukuoka. Haru aims to redefine shopping by merging entertainment with a seamless buying experience through engaging live streams.

On the opening day, viewers can look forward to a live broadcast featuring an ambassador who formerly worked as a stylist in Omotesando. The focus will be on the kurokami scalp shampoo and other popular products as they showcase the benefits and real-time usage experience. This event promises to deliver an authentic shopping atmosphere where customers can feel the true qualities of the products in a dynamic format.

A New Era of Shopping.

In recent years, short videos and live streaming have transformed the shopping experience, allowing consumers to “see, know, and buy” items with ease. TikTok Shop is at the forefront of this shift, enabling users to enjoy a live commerce feature that connects product discovery directly with purchasing.

Previously, Haru has successfully expanded its footprint through its official online shop and major retail platforms like Rakuten, Yahoo! Shopping, Amazon, and Qoo10. The launch of the TikTok Shop marks a significant step forward in providing an immersive purchasing experience, allowing customers to engage with products in a way that images and static information alone cannot convey.

Haru Official TikTok Shop Launch Details

The haru__official TikTok Shop will serve as a new communication hub for the brand. Through short videos and live streams, customers will gain insights into product features, development stories, and usage tips. The live show will not only highlight the flagship shampoo but will also address viewer comments and questions in real time, inviting interaction that embodies Haru’s commitment to genuine engagement.

Broadcast Schedule

- Date: November 7, 2025
- Location: Official TikTok Account – haru__official
- Guest: Former Omotesando Stylist/Brand Ambassador
- Featured Products: Focus on the kurokami scalp shampoo and other beloved items
- Content: Instructional and engaging product showcase, live Q&A addressing audience queries

About Haru

kurokami scalp shampoo is a best-selling product, having sold over 8 million units over its 12-year existence. Haru is dedicated to fostering a new self-care habit called “head beauty,” encouraging individuals to take time to care for their hair and scalp as a means of self-reflection and self-empowerment. Through TikTok and other channels, Haru plans to continue extending its reach, offering not only products but enriching experiences that foster discovery and enjoyment.

Additional Information

- Official Online Shop: haru-shop.jp
- TikTok: haru__official
- Instagram: haru_tennen100

About nijito

nijito Co., Ltd. embodies the philosophy of embracing one’s true self amid changing times. As a pro-aging company, nijito seeks to support individuals in loving themselves and enhancing their everyday experiences with positivity and authenticity. The ethos is summed up in their motto: “Every day is a new day.” The company is committed to creating a society where each individual can thrive while continuing to innovate and push boundaries.