#Japan #Oizumi Town #Izumio #AR Photo Frame #Oizumi

Oizumi Town Unveils Innovative AR Photo Frames

In an exciting development for tourism in Oizumi Town, located in Gunma Prefecture, a unique AR photo frame has been created featuring the town's charming mascot, Izumio. This project is part of a broader initiative by Arara Inc., a subsidiary of Peicrowd Holdings, which specializes in IT solutions.

The AR photo frame design showcases Izumio, who is depicted holding a heart, surrounded by a scattering of hearts that evoke a warm and inviting aesthetic. Those wishing to enjoy this engaging experience need only scan a QR code displayed at the Oizumi Town Tourism Association without downloading any special app. The digital frame can be accessed freely on smartphones until June 30, 2025.

Despite being the smallest town in Gunma Prefecture, Oizumi Town boasts a diverse population with over 20% of its residents being foreigners. It capitalizes on this cultural richness by hosting various events throughout the year such as the “Live World Gourmet Alley,” the Oizumi Festival, and a cherry blossom light-up. A town official remarked, “We are thrilled to introduce this AR initiative as part of our tourism promotion. The ability to create an original photo frame efficiently and economically using Arara's 'Web AR Photo Frame Light Plan' was a major attraction for us.”

How to Use the Izumio AR Photo Frame

1. Scan the QR code available at the Oizumi Town Tourism Association with your smartphone.
2. The AR photo frame will appear on your smartphone screen.
3. Capture a photo to commemorate your visit to Oizumi Town!

Arara is dedicated to providing AR services as part of its solution offerings, supporting promotional campaigns for large manufacturers and events across various industries. The 'Web AR' technology allows users to seamlessly engage with AR content simply by scanning a QR code, making it an excellent alternative for photo booths and digital collectibles for event attendees.

Looking ahead, Arara plans to continue expanding the use of AR services in everyday scenarios, tailoring solutions for tourism promotion and events to meet specific objectives, target audiences, and budgets.

Learn More About Arara’s ‘Web AR’ Services

Arara's ‘Web AR’ is an innovative AR service that does not require iOS or Android apps and can be accessed easily through web browsers. Users simply need to follow links provided via QR codes, emails, or social media to activate the AR experience. This service is positioned as an economical and timely alternative to traditional photo booths and panels typically set up at events and tourist destinations. For organizations, such as schools and municipalities, Arara offers a budget-friendly