Hisense Unveils Cutting-Edge AI Technology at 2025 FIFA Club World Cup

Hisense Showcases AI Technology at FIFA Club World Cup 2025

Hisense, a prominent name in the arena of global consumer electronics and home appliances, is making waves with its display at the FIFA Club World Cup 2025™. The brand is promoting a forward-thinking message, "AI YOUR LIFE," which encapsulates their philosophy of integrating human-centric innovation with cutting-edge technology. This approach is not only about creating smart products but about enhancing human experiences through intelligent features.

Being one of the pioneers in utilizing artificial intelligence in consumer technology, Hisense is setting a benchmark by integrating AI capabilities into its product lineup. At the heart of this innovation is the Hi-View AI Engine X, the company’s most advanced AI processor to date. This revolutionary technology employs deep neural networks that function in a manner similar to the human brain, allowing it to learn, adapt, and optimize everything from picture and sound quality to the overall user experience across diverse content types—from high-octane sports events to atmospheric cinema and immersive gaming.

The next-generation ULED AI TVs powered by the Hi-View AI Engine X rest on four key foundational pillars: AI Picture, which delivers vivid colors, lifelike contrast, and fluid motion; AI Sound, which offers adaptive clarity and an enveloping acoustic experience; AI Scenario, designed for automatic mode switching based on content; and AI Energy, ensuring peak performance with improved energy efficiency. This synergy between these technologies creates an unmatched viewing experience, effectively integrating entertainment and technology.

But Hisense's innovation does not stop at TV screens. The company is expanding its smart connectivity within the home ecosystem through its ConnectLife platform. This platform enables features like AI-assisted cooking and tailored laundry care, providing users with seamless integration of intelligent technology into their daily routines. For instance, the PureFlat Smart Series refrigerator, equipped with a 21-inch screen, serves as a central hub that allows users to manage various appliances effortlessly.

Hisense upholds that whether it's a television set or any other home appliance, the foundation of their technology revolves around the concept of home—where love and nurturing thrive. As technology evolves with AI enhancements, so does the relationship between users and their devices; technology becomes more intuitive, responsive, and attuned to user needs.

As football fans worldwide gather to celebrate the pinnacle of the sport, Hisense invites them to “Own the Moment.” Their intelligent products are designed not just to meet functional needs but to understand, adapt, and inspire users throughout their experiences.

Hisense, established in 1969, has cultivated a global presence, operating in over 160 countries while specializing in high-quality multimedia hardware and intelligent IT solutions. According to market statistics from Omdia, Hisense holds the second spot globally in total television shipments from 2022 to 2024 and ranks first in the 100-inch and larger television segment during the 2023-Q1 2025 period. As the first official partner for the FIFA Club World Cup 2025™, Hisense demonstrates a commitment to global sports partnerships, enhancing its connection to diverse audiences across the globe.

With their advancements, Hisense is not just a brand; it's a testament to how technology can transform everyday experiences into moments of joy, creativity, and connection.