Celebrating Financial Insights: Mamane's Publishing Event
On July 5, 2025, the mamane corporation, represented by its founder Ririna, held a momentous publishing event at the KADOKAWA headquarters in Tokyo. The event marked the launch of the revised edition of "A Gentle Guide to Money Growth for Housewives." With a full house of 70 attendees, the gathering aimed to foster discussions around essential themes of investment and household management through a hands-on workshop format.
Overcoming Doubts to Host a Successful Event
Initially, the success of the event was uncertain due to slow registration numbers, raising concerns about its cancellation. According to Ririna, stress levels soared as the number of registrants barely reached 26, far below the 70-seat threshold required for the event to proceed. The message from KADOKAWA indicating potential cancellation added pressure, leaving many followers aware of Ririna's anxious state. However, after diligent efforts, registration surged in early June, allowing the event to proceed as planned. Ririna expressed heartfelt gratitude to attendees and supporters, celebrating the realization of her unique publishing event.
Interactive Workshops: A Unique Approach
Eschewing the typical author-led lecture format common at book launches, this event embraced an interactive workshop model, focusing on topics not covered in the book. The intention was to create an environment where participants could delve into personal reflections and explore diverse perspectives, gaining new insights. Given that discussions about finances can often feel taboo in everyday life, the structured yet open setting of the event provided the ideal backdrop for honest conversations.
The day unfolded with the following agenda:
1. An introductory seminar delivered by Ririna.
2. Individual reflection time where participants wrote down their thoughts.
3. Small group discussions to exchange ideas, followed by a collective sharing session.
4. Opportunities to engage with alternative viewpoints through interaction with fellow attendees.
Despite the time constraints of 90 minutes, participants emerged with meaningful insights and heightened awareness, suggesting the event successfully fostered active learning.
Book Signings and Photo Opportunities
Following the seminar, a book signing and photo session took place, providing a rare chance for all attendees to connect with Ririna. While engagements at financial conferences often limit interaction, this events' special nature allowed for a personal touch that Ririna found invaluable.
Exclusive Post-Event Gathering
After the formal event, an optional off-meeting was held for pre-registered attendees. Unlike previous gatherings limited to the members of their online community, this inclusive approach granted access to all participants keen on further networking. Conversations around money and investment flourished organically at various tables, indicating successful engagement and mutual learning among attendees. Ririna envisions expanding such interactive settings in future events to encourage ongoing dialogue.
About Mamane Corporation
Mamane Corporation is dedicated to transforming financial worries into happiness by operating several initiatives:
- - The subscription-based asset management community "Manepihabu" with approximately 4,500 members.
- - A popular Instagram page focused on household budgeting and investment, boasting around 289,000 followers: @kakemane.
- - The informative website "Kakemane," which provides insights on asset management through budgeting and investment.
Additionally, mamane has proliferated its reach through various platforms, including YouTube with about 53,000 subscribers, Voicy with over 21,000 followers, a newsletter read by nearly 20,000 people, and an official LINE account with around 50,000 users. Through consistent financial education, they aim to assist individuals uncertain about entering the world of investments. They welcome collaborations for media appearances, interviews, and seminars, with further details available through their contact page.
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