#South Korea #Seoul #CES 2025 #Hyundai Mobis #Holographic Display

Hyundai Mobis to Present Groundbreaking Holographic Technology at CES 2025

Hyundai Mobis, a prominent player in the global automotive supply chain, is all set to reveal its innovative vision for the future of mobility at CES 2025. This year, the spotlight is on an extraordinary technological advancement: the world's first full-windshield holographic display. Scheduled to take place at the renowned Las Vegas Convention Center from January 7-10, 2025, this momentous occasion marks the company's tenth appearance at the much-anticipated tech extravaganza.

The innovative holographic windshield display aims to revolutionize the way drivers and passengers interact with their vehicles, bringing vital information to the forefront without obstructing a clear view of the road. Designed in collaboration with ZEISS, a leading German optics firm, this display integrates an advanced projection system that presents essential driving metrics and alerts across the entire width of the windshield. From navigation commands to safety notifications, the technology promises to create a panoramic experience that is as immersive as it is informative.

The display will make its debut with Kia’s electric EV9 model, which will be featured exclusively at CES. With the addition of specialized optical film, the holographic system effortlessly projects crucial information while maintaining a spacious cockpit atmosphere that prioritizes driver safety. Hyundai Mobis plans to commence mass production of this futuristic technology by 2027.

Alongside this awe-inspiring display, Hyundai Mobis is keen to showcase its commitment to human-centric innovation through its “Human Tech” initiative. This encompasses a suite of intelligent technologies designed to forge a seamless connection between users and the evolving technological landscape. Notably, the company will also introduce several other groundbreaking products:

Adaptive Interior Lighting

Hyundai Mobis will unveil its state-of-the-art Human-Centric Interior Lighting system—an advanced solution that intelligently adapts based on the atmospheres users inhabit. This lighting technology boasts 32 situational modes and is specifically designed for a wide range of applications, including reducing stress for drivers, alleviating motion sickness, mitigating post-exit hazards, and even facilitating UV-C sterilization. Attendees will be invited to explore how this lighting system dynamically reacts to biological rhythms, health conditions, and the car's external environment, offering a truly customized experience.

M.Brain Technology

Another remarkable highlight at Hyundai Mobis’ booth will be M.Brain, the company’s leading brainwave-based technology that actively monitors driver focus by analyzing real-time brainwave data. This cutting-edge system serves as a guardian for driver safety by providing alerts during moments of drowsiness or periods of distraction. CES visitors can engage firsthand with live demonstrations of the M.Brain technology, witnessing its potential to redefine the standards for safe driving.

With its presentation at CES 2025, Hyundai Mobis not only emphasizes its role in driving automotive innovation but also reaffirms its strategic commitment to enhancing safety and connectivity in modern-day vehicles. As it continues to unveil trailblazing solutions that prioritize user experience, Hyundai Mobis is on a path to redefine what it means to navigate the roads of tomorrow.

In the ever-changing landscape of automotive technology, Hyundai Mobis stands tall among global competitors, boasting significant expertise in various areas—from sensor technology to advanced automotive electronics. Its continuous pursuit of excellence positions the brand at the forefront of the industry's evolution. Attendees at CES 2025 can look forward to engaging with Hyundai Mobis and discovering how the company is shaping the future of mobility today.

For more insights and information on Hyundai Mobis and its groundbreaking innovations, visit their website at Hyundai Mobis.