#Japan #Tokyo #BI Tool #DigitalLift #LIFT Engine

The Launch of LIFT Engine: Transforming Digital Marketing

In a world where digital marketing is evolving rapidly, DigitalLift, a Tokyo-based company, has unveiled an innovative integrated BI tool called LIFT Engine. As a marketing partner that focuses on co-creating value with businesses, DigitalLift recognizes the challenges posed by the increasing commoditization of data analytics and reporting processes, driven largely by advancements in AI.

The Need for LIFT Engine

With continued advancements in AI, the digital advertising sector faces a shift towards automation and efficiency. For many agencies, these enhancements are not merely competitive advantages but essential prerequisites to maintain service quality. DigitalLift, which is recognized as a Google Premier Partner (within the top 3% in Japan) faces similar challenges; inconsistent outputs from team members could compromise the overall service quality. In light of this, the company has adopted a philosophy of “standardization through technology, and value creation by people.”

By automating data aggregation and standardized reporting, DigitalLift aims to ensure high-quality outputs regardless of who is responsible for the task. As a result, consultants can focus more on meaningful interactions with clients, engaging in dialogue that fosters co-creation of value. This is where LIFT Engine plays a pivotal role as the foundational BI tool.

Key Features of LIFT Engine

LIFT Engine stands out as a comprehensive BI tool that streamlines the tactical development and validation in digital advertising management. It automatically aggregates data from multiple advertising platforms and analytics tools, significantly reducing the time and effort required for reporting. By designing and automating workflows through technology, this tool provides a reproducible service framework that does not rely on individual skills or experiences.

For advertisers, this means diminishing dependencies on particular personnel and accelerating the organizational knowledge around marketing strategies. Additionally, LIFT Engine takes over certain tasks traditionally performed by consultants, freeing up more of their valuable time for client interactions. It positions technology not as a replacement for human expertise, but as an empowerment tool that maximizes human potential, thus creating an environment where consultants can concentrate on delivering unique human value.

About DigitalLift

Founded in November 2012, DigitalLift operates with the mission of “Moving forward business and beyond.” It positions itself as a partner in marketing that is adept in penetrating deeply into challenges using digital technologies. The company is committed to supporting businesses continuously as they face challenges in their digital marketing endeavors. Their range of services includes:

• - Marketing Growth Design: Digital ad management, affiliate management, building social media accounts, operation agents, influencer marketing, SEO support, and efficiency enhancement.
• - Content Equity Enhancement: Supporting owned media construction and site production.
• - Data Growth Acceleration: Dashboard support, developing data-driven marketing strategies, and CRM planning and execution.

With their bold efforts in integrating technology to elevate service quality, DigitalLift has set a new standard in the digital marketing landscape. As LIFT Engine integrates seamlessly into their operations, the future looks promising for businesses eager to excel in the competitive digital arena.

For further inquiries or more information, DigitalLift can be contacted at:

• - Phone: 03-6434-9896
• - Website: Contact Us

Company Overview: DigitalLift, Tokyo, Shibuya, 6-17-11 JPR Harajuku Building, 4th Floor, Growth Stock Code: 9244, President: Masahiro Hyakuhon.