#Japan #Tokyo #Sapporo #EBISU Garden #YEBISU

YEBISU BEER HOLIDAY at Ebisu Garden Place

Get ready for a delightful experience in the heart of Ebisu! From August 22nd to 31st, 2025, Sapporo Beer Co., a subsidiary of Sapporo Holdings, will host the YEBISU BEER HOLIDAY at the picturesque Ebisu Garden Place. This event celebrates the rich history and unparalleled taste of YEBISU beer, which has been a favorite since its inception in 1890.

The event will feature an impressive lineup of YEBISU beers, including the YEBISU Premium Black and YEBISU Premium Ale. These selections highlight the exceptional quality and craftsmanship that YEBISU is known for. Attendees can indulge in the perfect fusion of flavors, thanks to the carefully curated selections of food and beverages prepared just for this occasion.

Adding to the excitement, the event will showcase the winners of the YEBISU Beer Pairing Gourmet Competition, which took place earlier this year. The top food establishments in the Ebisu area will set up food trucks, offering mouthwatering dishes specifically paired with YEBISU beers. This unique culinary experience is designed to enhance the tasting notes of the beers, giving attendees a chance to enjoy gourmet foods that complement the diverse YEBISU offerings.

The YEBISU Brewery Tokyo, which celebrated its first anniversary in April, will also be part of this celebration, contributing an updated and fresh YEBISU experience unique to the vibrant Ebisu district. Guests are encouraged to explore this new side of YEBISU while relishing the intricate flavors crafted over 130 years.

Event Details

• - Event Name: YEBISU BEER HOLIDAY
• - Venue: Ebisu Garden Place, Shibuya, Tokyo
• - Dates: August 22nd (Friday) to August 31st (Sunday), 2025
• - Opening Hours:

- Weekdays: 4:00 PM to 9:00 PM (Last Order 8:45 PM)
- Saturday and Sunday: 11:30 AM to 9:00 PM (Last Order 8:45 PM)

• - Admission Fee: Free
• - Beverages: Five varieties of YEBISU draft beer
• - Food: Culinary offerings from the winning restaurants of the YEBISU Beer Pairing Gourmet Competition

The world of YEBISU is not just about beer; it is about the experience, the joy of great taste, and the gatherings of friends and family. This event serves as an opportunity for beer enthusiasts and novices alike to discover the versatile flavors of YEBISU and the art of pairing them with delicious food.

Keep in mind that some details may be subject to change. More information regarding participation and event specifics will be released on the official website by mid-July, so make sure to check back for updates!

For any inquiries, please contact the Sapporo Beer customer service center at 0120-207-800. Don’t miss this chance to enjoy an unforgettable YEBISU beer holiday in the beautiful surroundings of Ebisu!