#Japan #Tokyo #Kenjiro Tsuda #Schick Japan #Takuro

Schick HYDRO PR Event: A Focus on Skincare

On April 15, 2026, Schick Japan, a leading name in the Japanese shaving market, held a vibrant PR event to introduce their renewed Schick HYDRO line and promote skincare awareness. The event took place at Kanda Myojin Hall and was hosted by Hideo Goto, CEO of Schick Japan, alongside special guests including voice actor and actor Kenjiro Tsuda and the comedic duo Takuro.

Skincare Talk and Special Guests

During the event, attendees were treated to insightful discussions about proper shaving techniques and skincare regimens. KUBOKI, a prominent hair and makeup artist, delivered a captivating talk on the significance of correct shaving and pre-shave skincare routines. He emphasized how crucial it is for men to incorporate skincare into their daily habits, pointing out that a staggering 84% of men have never been taught proper shaving techniques.

Kenjiro Tsuda, who is also the star of Schick's new TVCM and web commercials, enthusiastically encouraged the audience to enjoy the lighthearted and effective shaving experience depicted in the videos. Takuro, well-known for their comedic flair, also participated actively, sharing that they learned valuable skincare tips during the event, reinforcing the message of self-care.

Interactive Skincare Quiz

A highlight of the event was a fun quiz on skincare and shaving involving Tsuda and Takuro. The atmosphere was filled with laughter and engagement as both guests battled in a lighthearted quiz that aimed to educate attendees about the importance of using shaving products correctly. Takuro's humorous anecdotes on past shaving mistakes drew chuckles, while Tsuda playfully cautioned about the need to use shaving gel. The event creatively blended education and entertainment, building awareness about conditioning the skin prior to shaving.

Unveiling New Campaigns

The event also featured the premiere of Schick’s latest TVCM and web commercial, which showcases the newly revamped Schick HYDRO. Tsuda shared his excitement about the commercials, stating, “It was fun to see the final product and remember the hard work put in by the staff involved. The addition of Kansai dialect truly adds a personal touch.” He reminisced about the filming experience and how the commercial emphasizes the core benefits of the Schick products.

Schick's Vision for Skincare

Hideo Goto shared Schick's ambitious vision for enhancing their skincare offerings, focusing on the ‘pre-shave skincare’ strategy. By promoting the use of pre-shaving products, Goto aims to make shaving a more enjoyable and beneficial experience for customers. The initiative comes from a desire to address common issues, like razor burn, which affect many men. The company’s data revealed that razor burn is one of the top concerns for male consumers, affecting 87% of men at some point.

Essential Insights from KUBOKI

Throughout the day, KUBOKI provided practical insights on how to ensure a smooth shave while protecting the skin. He stated, “Men are increasingly aware of skincare, but shaving often lacks attention in their routines. It's essential to learn the right methods for skin preparation before shaving to avoid irritation and discomfort.” His commitment to spreading awareness about correct shaving practices underscores the importance of skincare in the daily lives of men.

Closing Remarks

As the event wrapped up, the guest participants and organizers shared a collective enthusiasm for the Schick HYDRO line, which features a full range of razors designed to balance gentleness and effective shaving. The updated products include an array of options tailored to different skin types, ensuring every man can find the right match for his grooming needs. The focus on combining innovative design with user-friendly features reflects Schick Japan's commitment to enhancing men's grooming experiences.

In conclusion, Schick Japan's PR event not only spotlighted their renewed product line but also reinforced the crucial notion that proper skincare is an essential part of the shaving process — a message resonating loudly for all attendees as they left with valuable insights into better grooming routines.