#USA #New York #Bluey #Toy Fair 2025 #LEGO Group

LEGO Group's Grand Showcase at Toy Fair 2025

The LEGO Group stunned attendees with its most extensive product lineup ever at Toy Fair 2025. Their presentation highlighted a particularly exciting collaboration with BBC Studios, launching the first sets from the brand new LEGO® Bluey™ collection.

The Toy Fair, which runs from March 1-4 at the Jacob K. Javits Convention Center in New York, features an impressive array of more than 340 sets spread across 30 different themes. This diversity aims to reaffirm the company's commitment to providing engaging building experiences designed for fans of all ages—truly emphasizing the limitless potential of hands-on play.

Throughout the four-day event, LEGO occupies booth #1335, offering playful insights into their latest collection where attendees can explore the myriad ways play engages the imagination. Among the highlights of this expansive portfolio are the inaugural five sets from the LEGO Bluey series. These sets include a combination of LEGO DUPLO® and 4+ options, extending the joy from the beloved animated television series into the tactile realm of LEGO bricks.

Unveiling Bluey's Family Fun

The newly introduced Bluey sets are slated for a release starting June 1, 2025. Each set is designed not only for entertainment but as tools to foster learning through play, targeting various developmental milestones for children.

Some notable offerings include:

• - LEGO DUPLO Bluey Ice Cream Trip (10458) – A delightful adventure featuring Bluey and Dad on their ice cream outing, designed to enhance preschoolers' color-sorting skills.
• - LEGO DUPLO Bluey's Family House with Memory Game (10459) – A fun twist where toddlers build the Heeler family home while engaging in memory-boosting games hidden behind the windows.
• - LEGO Bluey Playground Fun (11201) – This playset introduces an interactive playground scene where kids can play with minifigures of Bluey and Chloe, promoting imaginative outdoor play.
• - LEGO Bluey Bluey's Beach Family Car Trip (11202) – Join Bluey, Bingo, and Mum for a day at the beach, instilling creativity as children bury Bluey in sand and build castles.
• - LEGO Bluey Bluey's Family House (11203) – Immerse in the iconic settings of Bluey's household, allowing children to recreate their favorite scenes from the series while enhancing cognitive skills.

Roberta Cardazzo, Design Manager for the new LEGO Bluey sets remarked, “We are over the moon to bring the fun of Bluey to life with our new LEGO sets. These sets are all about having heaps of fun and encouraging creativity while learning.”

Adult-Focused Builds with Unique Settings

In addition to the playful offerings, the LEGO Group also introduced models aimed at adult builders, including:

• - LEGO Ideas River Steamboat – An intricate 4,090-piece model showcasing the elegance of steamboat architecture, appealing to history buffs and dedicated builders.
• - LEGO | Marvel Avengers Endgame Final Battle Set – This set enables builders to recreate the dramatic finale from Avengers Endgame, showcasing a variety of iconic Marvel characters while enhancing creativity and play possibilities.

The diverse LEGO Creator 3-in-1 series remains a highly sought-after option, enabling multiple building options from single sets, reinforcing LEGO's commitment to affordability and creative play.

Commitment to the Future

The LEGO Group continuously strives to inspire future generations of builders. Supported by the results from the 2024 LEGO Play Well Study, 89% of children indicated that LEGO play aids in learning, and 97% of parents affirmed its role in developing a growth mindset. This reaffirms the belief that imaginative play contributes positively to cognitive development.

As LEGO continues to innovate in ways that align with its core mission, the emphasis remains on creating building experiences that captivate and educate. Attendees at Toy Fair 2025 are encouraged to visit LEGO.com for all product details.

In essence, the LEGO Group’s showcase at Toy Fair 2025 not only emphasizes the power of creative play but illustrates a future filled with engaging learning through fun, preparing children and enthusiasts alike to build lasting memories with LEGO.