Introducing JustFresh™: A Groundbreaking Innovation in Shelf-Stable Pet Food

JustFoodForDogs: Pioneering Fresh Pet Nutrition

JustFoodForDogs, a trailblazer in the realm of science-based canine nutrition, is set to launch its latest innovation, JustFresh™. This groundbreaking product will be unveiled at the Global Pet Expo 2025, marking a significant step in the evolution of fresh dog food. JustFresh™ offers a revolutionary twist on pet food that is both shelf-stable and convenient, catering to the needs of busy pet parents while delivering the wholesome nutrition that dogs deserve.

The Evolution of Pet Food

With the fresh pet food market experiencing immense growth, JustFoodForDogs is leading the charge. Recent data from Circana indicates that the fresh dog food category saw a remarkable 30% increase in dollar sales in the multichannel retail space during 2024, dwarfing traditional dog food's sluggish growth of just 2.4%. Projections from Technavio foresee that the fresh pet food market in the U.S. will escalate by USD 3.2 billion from 2025 to 2029, showcasing a compound annual growth rate (CAGR) of 21.2%.

JustFoodForDogs has been at the forefront of this transformation since its inception in 2010, when it opened the first open-to-the-public kitchen specifically for cooking dog food. After more than a decade, the brand continues to push the boundaries of pet nutrition by heavily investing in research and development.

What is JustFresh™?

JustFresh™ comes in convenient, resealable pouches, designed to make feeding fresh food easy and accessible. The product will debut with four complete and balanced recipes: Home-Cooked Beef, Chicken, Pork, and Turkey. Each pouch contains high-quality, human-grade ingredients and boasts no preservatives, aligning with the brand's philosophy of providing the best for our furry friends. Furthermore, the packaging allows for each meal to be served as a standalone option or as a delectable topper to dry dog food.

Carey Tischler, the President of JustFoodForDogs, emphasized the company's commitment to enhancing the lives of dogs through better nutrition. She stated, “JustFresh™ strengthens our product portfolio with another solution for the varying routines and needs of pet parents.” The ease of access and the health benefits associated with a fresh diet make JustFresh™ a straightforward choice for pet owners who prioritize their dogs’ nutrition.

Nutritional Excellence

Each 12-ounce pouch retails at an MSRP ranging from $6.99 to $7.99, depending on the protein choice. Each recipe is formulated to ensure a complete diet for adult dogs, featuring high-quality animal protein along with nutrient-rich vegetables such as carrots and kale. Moreover, the inclusion of easily digestible rice and oats makes these meals not only healthy but also palatable.

The Future of JustFoodForDogs

JustFoodForDogs remains committed to redefining industry standards. The dedication to research, combined with a passion for pet wellbeing, positions the company as a leading figure in the burgeoning fresh pet food sector. The company's approach, which combines the expertise of veterinarians with the insight of devoted pet parents, ensures that every recipe meets the highest standards of canine health.

As a response to the growing demand for healthy pet food, JustFoodForDogs will launch JustFresh™ across six retail banners, reaching approximately 1,500 stores starting April 2025. This significant rollout reflects the brand's confidence in the product and its alignment with current consumer trends towards fresh, nutritious pet food options.

For more information about their offerings, visit JustFoodForDogs.com.

With exciting new developments on the horizon, JustFoodForDogs is poised to continue transforming the pet food landscape, ensuring that pets receive only the best in nutrition while making feeding an enjoyable experience for their owners.