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Radius Insights Launches Radius Tech

In a significant push towards enhancing decision-making for technology brands, Radius Insights has recently introduced a new focused division, Radius Tech. This dedicated technology practice is designed to provide tailored market research and customer insights specifically aimed at the tech sector. The launch was officially announced on January 14, 2026, at Radius's headquarters in New York City.

A New Era of Market Research in Technology

The primary aim of Radius Tech is to address the unique challenges faced by technology firms in today's fast-paced environment. According to Rob Wengel, CEO of Radius Insights, "Technology brands don't win by having more data. They win by making better decisions, faster." This philosophy has led the company to formalize its extensive technology expertise built over decades into a productive practice that assists tech companies in navigating the complex market dynamics.

Harnessing Experience and Insights

Radius Tech emerges from the integration of Radius's global technology experts and the legacy of Illuminas North America, a math-oriented tech research consultancy acquired by Radius in 2024. This combination creates a unique offering that is specifically tailored for product, brand, go-to-market (GTM), and customer experience (CX) teams. Carrie Angiolet, Managing Director of Radius Tech and co-founder of Illuminas, stressed the need for specificity in approach: "Tech companies don’t follow the same playbook. As researchers by craft with deep technology expertise, we tailor every engagement to how tech actually works."

Addressing Unique Industry Challenges

The report released by Radius Insights underscores that the tech industry does not fit neatly into traditional research paradigms. With longer buying cycles, accelerating innovation, and increasingly technical and skeptical buyers shaped by real-world experiences, traditional strategies fall short. The new Radius Tech is structured to change this narrative by developing insights that resonate with the specific nuances of the technology landscape.

As Jay Shutter, CTO of Radius Insights, noted, "Radius Tech connects product, customer, and market signals into a single intelligence layer, allowing teams to stop guessing and start making faster decisions that foster growth."

Advanced Data Integration

At the heart of Radius Tech's methodology lies the integration of various data types, including secondary, third-party, and custom data, paired with human expertise, artificial intelligence (AI), and advanced analytics. This comprehensive approach ensures that the insights derived are not only predictive but also actionable across all relevant touchpoints.

About Radius Insights

Established as a leading global market research and insights consultancy, Radius Insights has been instrumental in guiding brands through complexity by identifying growth opportunities and driving measurable business results. By merging custom research with advanced AI analytics and strategic advisory, Radius continually delivers insights that positively influence markets, minds, and decision-making processes.

With a series of key acquisitions—including Strive Insight, 7th Sense, and Illuminas North America—Radius Insights has consolidated its expertise across multiple sectors such as technology, automotive, and healthcare, further solidifying its value proposition in an ever-evolving marketplace.

For more information on Radius Insights and the newly launched Radius Tech practice, visit www.radiusinsights.com.