#United States #Augusta #Best Lawyers #CMO Advisory Board #Kevin Iredell

Best Lawyers® Establishes CMO Advisory Board

Best Lawyers®, a leading global network of legal professionals, has announced the formation of its inaugural CMO Advisory Board. This strategic committee is composed of some of the most experienced marketing and communications leaders in the legal industry, set to guide Best Lawyers in its future initiatives and enhance innovative practices in the realm of legal marketing.

A New Era in Legal Marketing

The establishment of the CMO Advisory Board represents a significant step in the evolution of legal marketing. Best Lawyers recognizes that collaboration with industry leaders is not just beneficial but essential for meaningful innovation. The board will provide strategic insights on data, marketing, clientele engagement, and business development, helping to shape new resources that law firms can leverage for improved visibility and authority.

Phillip Greer, CEO of Best Lawyers, said, "We believe that collaboration with industry leaders is essential to driving meaningful innovation. Our CMO Advisory Board will help refine our offerings and better support the needs of law firms and attorneys."

Expert Insights Driving Change

The prowess of the CMO Advisory Board members is backed by decades of experience, having shaped some of the most outstanding strategies for prominent law firms and organizations such as McGuireWoods, Barnes Thornburg, Holland & Hart, and ALM. This collective of seasoned professionals specializes in legal branding and market positioning, which will be instrumental in identifying and implementing best practices within the industry.

Kevin Iredell, the Global Marketing Executive, and President of the Legal Marketing Association, has voiced his excitement about the board's endeavors, stating that legal marketing is evolving to meet the diverse needs of law firms, which face challenges like never before. He is optimistic that his collaboration with peers will further enhance legal marketing approaches tailored for firms of all sizes.

Meet the Members

The board brings together a stellar team, including:

• - Wendy Bernero – Founder and Strategic Advisor at Yate Collaborative
• - Joe Calve – Strategic Advisor to Chairman at McGuireWoods
• - Patrick Fuller – Chief Legal Industry Strategist at ALM
• - Anna Hedgepeth – Chief Strategy Officer at Cranfill Sumner
• - Kevin Iredell – Global Marketing Executive; President at LMA
• - Ryan King – Lead Strategist at R|Y Communications
• - Trish Lilley – Chief Marketing and Business Development Officer at Barnes Thornburg
• - T. Elonide Semmes – Founder at Ravir; Past President of the College of Law Practice Management
• - Lisa M. Simon – Chief Marketing and Business Development Officer at Holland & Hart

This formidable roster not only enhances Best Lawyers' commitment to thought leadership but also marks a pivotal moment in enhancing marketing strategies across the legal sector. Trish Lilley emphasized the importance of this initiative, stating, "This board is not just about Best Lawyers; it is about the legal industry as a whole. This collaboration will drive better solutions and bolstered client engagement for law firms everywhere."

Looking Ahead

The formation of the CMO Advisory Board demonstrates Best Lawyers’ dedication to staying ahead of the curve in the ever-evolving legal landscape. By integrating insights from industry leaders, the organization aims to enhance the value it delivers to law firms, attorneys, and clients.

This move is set to redefine how legal marketing is approached, ensuring that law firms are well-equipped to navigate new challenges and opportunities that arise in this dynamic field. For further information regarding this initiative and the advisory board members, you can follow the progress at Best Lawyers.