Ascenda and Cardless Join Forces to Revolutionize Loyalty Programs and Co-Brand Credit Cards

Ascenda and Cardless to Transform the Loyalty Landscape

In a groundbreaking move for the financial services sector, Ascenda, a recognized leader in loyalty as a service, has teamed up with Cardless, a pioneering digital-first credit card platform. This strategic alliance aims to redefine the co-branded credit card experience and create novel loyalty avenues for businesses across the United States. The collaboration promises an integrated solution that capitalizes on the strengths of both companies to achieve differentiated co-branded card products while enhancing customer loyalty engagement.

Ascenda stands out for its robust global engagement ecosystem, which connects various merchants with financial institutions. This synergy drives customer acquisition and retention while optimizing engagement through innovative card programs. By incorporating Cardless’ digital-first issuance platform, Ascenda intends to streamline card program launches, thereby ensuring that participating merchants achieve optimal wallet share and leverage rich, data-driven insights to boost customer engagement.

Josh Berwitz, Ascenda's Chief Commercial Officer, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with Cardless to transform how merchants issue credit cards and engage with their customers. Many brands are seeking easier, more digitally engaging ways to create an embedded card program and enhance their customer value proposition.” This perspective highlights the growing demand for integrated and user-friendly loyalty solutions in today’s fast-evolving financial landscape.

Michael Spelfogel, Co-Founder and President of Cardless, echoed Berwitz's sentiments, emphasizing how this partnership enhances return on investment (ROI) for merchants. Spelfogel noted, “Our partnership with Ascenda unlocks a step-change in co-brand ROI for merchants by simplifying and accelerating the launch of differentiated card programs, while also introducing powerful loyalty opportunities for merchants to engage their entire customer base.” Together, these companies are championing a new era in customer engagement and co-brand programs, allowing for the delivery of top-tier propositions that promise both immediate and sustainable benefits.

The capabilities introduced as part of the Ascenda-Cardless partnership are being made available to merchants immediately. This allows companies to seamlessly incorporate co-branded card issuance within their broader loyalty strategies. The ultimate goal is to improve customer lifetime value while delivering superior business results. With Ascenda’s proven track record in delivering loyalty solutions globally, the partnership represents a significant leap forward in how merchants can enhance their consumer engagement propositions.

Ascenda’s commitment is further underscored by its impressive history, delivering loyalty as a service for more than a decade and earning the trust of leading brands worldwide. With enterprise-grade technology and an extensive network of global clients, Ascenda has consistently demonstrated its ability to unlock superior ROI through customer acquisition, engagement, and retention strategies.

The partnership with Cardless is set to transform the landscape of co-branding and loyalty programs, ensuring merchants can provide outstanding value to their customers. For those interested in learning more or leveraging the benefits of this collaboration, additional information can be found at %ascenda.com%.

With a focus on innovation and customer experience, Ascenda and Cardless are leading the charge into a new frontier of loyalty and engagement in the financial services industry. As they continue to roll out their joint offerings, both companies aim to redefine industry standards and set new benchmarks for success. This collaboration is a testament to the power of strategic partnerships in driving growth and enhancing customer loyalty in a competitive marketplace.