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Lifenet Life Insurance’s Successful AI Integration

Lifenet Life Insurance, headquartered in Chiyoda, Tokyo, has made remarkable strides in employee productivity through the implementation of its internally developed AI (LLM) launched on July 1, 2024. As of January 2025, the adoption rate among full-time employees reached an impressive 87%, drastically reducing work hours and showcasing the effectiveness of AI technologies in modern business environments.

Background of AI Adoption

The initiative began with the establishment of a project team dedicated to promoting the use of generative AI across the company in July 2023. Following this, Lifenet’s development squad created an AI system focused on text generation, now commonly utilized for various tasks. The introduction of the internal LLM represents the second phase of this initiative, aiming to empower employees with AI tools to drive organizational growth.

Productivity Gains and Employee Experience

A company survey conducted in August 2024 revealed that employees saved a total of 152 hours of work within the first two months of AI implementation. This was based on responses from 56 participating employees. The tasks benefiting from AI ranged from brainstorming ideas and researching information to drafting formulas and programming. This versatility reflects the increasing reliance on AI tools within Lifenet's work processes.

Lifenet’s Strategic Focus

In its mid-term management plan announced in May 2024, Lifenet identified “Tech & Services” as one of its key focus areas. As part of its human resource strategy, the company aims to create a positive cycle of employee growth and business development. This AI project is a vital part of this strategy, with Lifenet continuing to prioritize employee productivity while adapting to evolving customer behaviors and improving overall customer experiences.

Future Aspirations

As a leading online life insurance company, Lifenet is committed to leveraging AI to enhance service convenience for customers. The focus remains on fostering employee development to ensure that the company keeps pace with changing market dynamics. The overarching goal is to contribute to creating a society where future generations can thrive responsibly.

Additional Resources

For further insights into Lifenet’s internal AI service, check out their official blog:

• - Three strategies that drove the successful adoption of generative AI in a life insurance company by the AI service developer
• - Growing fondness for the internally developed text generation AI system, initially underestimated

Visit Lifenet Life Insurance's official website for more information: Lifenet Life Insurance

Lifenet’s corporate philosophy emphasizes straightforward management, offering understandable, affordable products and services to support individual lifestyles. As a pioneering online life insurer, the company harnesses digital technology to create a secure environment for nurturing future generations.