#Japan #Shinagawa #Social Inclusion #Adelance #Para Art

Adelance Introduces Award-Winning Art from 2024 Para Art Tokyo

As part of its commitment to promoting wellness and inclusivity, Adelance, a global leader in the hair, beauty, and health sectors, has recently unveiled notable artworks at its headquarters located in Shinagawa, Tokyo. On July 8, the company refreshed its display of award-winning pieces in the 11th International Exchange Exhibition of Para Art Tokyo. This event is a significant platform encouraging artists with disabilities around the world.

The highlight of the exhibition is the artwork titled "Tulip and Bird" by Masao Taniguchi, which was awarded the prestigious Adelance Prize during the Para Art Tokyo 2024 event. In addition to this stunning piece, the exhibit now also features "Whale" by Yui, a 2021 awardee, and "Nakama" by Hina Ooyama, who won in 2023. By showcasing these pieces, Adelance aims to raise awareness about Para Art and engage visitors in the world of inclusive art.

Collaboration and Support for Disabled Artists

The Para Art Tokyo exhibition, organized by the Japan Charity Association, seeks to enrich social participation and international exchanges through art created by people with disabilities. Adelance has proudly been an official supporter of this initiative since 2021, contributing to a more inclusive society and empowering disabled artists. The choice of "Tulip and Bird" among the 761 artworks submitted to the 2024 exhibition underscores the company's commitment to recognizing and celebrating unique artistic talents.

Koko Nitta, Head of CSR Communications at Adelance, expressed her enthusiasm for displaying the works at the headquarters, stating that it not only promotes the recognition of Para Art but also enhances the experience of visitors who come to the Adelance office. This initiative is designed to foster a deeper understanding and appreciation for the creativity of Para Artists, making their contributions more visible in society.

Comments from Japan Charity Association

The Executive Director of the Japan Charity Association, Shin Takagi, praised Taniguchi's work for its captivating qualities and imaginative expression. He emphasized that the distinctive composition and vibrant colors evoke a sense of vitality, showcasing the power of life through art. Takagi believes that showcasing the piece at Adelance will provide artists with the confidence they need as their work gains recognition in the social sphere, while also offering the public a valuable opportunity to experience the creativity of diverse artists.

Expanding Collaboration with Disabled Artists

Adelance is actively working on promoting the economic independence and social participation of individuals with disabilities. This mission aligns with their initiatives to support disabled artists by incorporating their artworks into various company materials. Beginning with the 2021 CSR Communication Report, disabled artists’ works have featured prominently, illustrating Adelance’s ongoing commitment to inclusivity. This includes the use of their art for customer-oriented novelties and company calendars since 2022, allowing for greater public exposure.

CSR Activities and Commitment to SDGs

Adelance’s corporate social responsibility (CSR) efforts are focused on enhancing and expanding activities that provide social value. The aim is to achieve sustainable corporate growth grounded in trust from customers and society. The company’s approach combines business practices with innovative, value-creating CSR initiatives.

In line with global goals for sustainable development (SDGs), Adelance seeks to address various societal challenges through its business operations while contributing to creating a more sustainable society. By supporting the SDGs, Adelance is dedicated to realizing its vision of not only fostering growth but also making a positive impact on the world.

Through these continued efforts, Adelance is setting a benchmark in bridging the gap between business and social responsibility, embodying the true spirit of art and inclusivity.