#Sweden #Stockholm #Cirque du Soleil #Oriflame #Possess Intense

When Beauty Meets Creativity: Oriflame's Exciting New Partnership with Cirque du Soleil

In a dynamic fusion of artistry and beauty, Oriflame, the renowned global beauty and wellness brand, has officially joined hands with Cirque du Soleil as its exclusive fragrance partner for the touring shows across Europe and Mexico. This partnership not only marks a new chapter for both brands but also sets the stage for an immersive olfactory experience that celebrates creativity and self-expression.

This collaboration is a natural alignment between two world-class organizations dedicated to promoting talent beyond borders. The Cirque du Soleil, famous for gathering artists worldwide to create breathtaking performances, pairs perfectly with Oriflame's mission of supporting a global community of beauty entrepreneurs, providing them opportunities regardless of their backgrounds or circumstances.

Anna Malmhake, CEO and President of Oriflame, remarked, “This partnership exemplifies the beautiful intersection of creativity and beauty. The Cirque du Soleil inspires with its extraordinary artistic performances, while Oriflame empowers individuals to express themselves through beauty and entrepreneurship. Together, we aim to transform perfumery into a more emotional and immersive experience.”

Similarly, Elena Degtyareva, Oriflame’s Marketing Director, shared her vision, explaining that fragrances have the unique ability to evoke emotions and transport individuals into different realms. “With this collaboration, we are reinventing fragrance into an experience shaped by art and storytelling. Later this year, we will unveil ‘Possess Intense,’ a perfume that embodies confidence, transformation, and self-expression in a truly sophisticated manner.”

Cirque du Soleil’s Marketing Director, Tina Walsberger, echoed the sentiment, stating, “At Cirque du Soleil, we celebrate the extraordinary potential of the human spirit through creativity, art, and excellence. With Oriflame, we have found a partner that shares our belief in encouraging self-confidence, self-expression, and personal growth. Together, we are creating new ways to engage with audiences and consumers through experiences that reflect the imagination and aspirations at the core of both brands.”

As the official fragrance partner for the tours in Europe and Mexico, Oriflame and Cirque du Soleil will collaborate on a series of actions designed to bring this partnership to life across various markets and audiences. The ‘Possess Intense’ range is expected to debut in the fall of 2026, inspired by themes of transformation, presence, and inner strength. This fragrance will reinterpreted through the lens of artistic storytelling, translating the artistic narrative into a sensory experience.

This partnership signifies a landmark global collaboration for Oriflame, the first of its kind in more than a decade, demonstrating the brand’s commitment to enhancing its relevance through culture-driven initiatives. Further information regarding the product launch and consumer engagement activities will unfold in the coming months.

About Oriflame

Founded in Sweden in 1967, Oriflame is an international beauty and wellness company operating in over 60 markets. The brand offers a wide range of innovative, high-quality, and environmentally friendly beauty and wellness products. Utilizing a social selling model, Oriflame empowers approximately 3 million beauty entrepreneurs and members worldwide, enabling them to create their businesses, develop their skills, and express their individuality through beauty. The Financial Times recognized Oriflame as a “European Climate Leader” for five consecutive years.

About Cirque du Soleil

Cirque du Soleil is a global leader in live entertainment. For over 40 years, the company has challenged the limits of imagination through its creative vision across various artistic formats, including touring shows and resident productions. Since its inception in 1984, Cirque du Soleil has captivated more than 430 million spectators across six continents and in 86 countries. Employing over 3,000 people, including 1,000 artists from more than 75 nations, Cirque du Soleil continues to push the boundaries of creativity and excellence in the performing arts. For more information, visit cirquedusoleil.com.