#USA #Detroit #artist development #Prysm Talent Agency #Gerry Westby

Prysm Talent Agency Expands with Dedicated PR Division

In a contemporary music landscape saturated with talent, Prysm Talent Agency is setting a remarkable precedent with its latest announcement. With a staggering 100,000 new songs uploaded to streaming platforms daily, the challenge for independent artists has intensified. Today, they need more than just talent—they require strategic support

To address this demand, Prysm Talent Agency has unveiled a dedicated PR division that combines booking and publicity services uniquely tailored for the modern artist. This initiative signifies a significant expansion, as the agency now includes a vibrant office in Tulsa, enhancing its operational footprint alongside Detroit and Los Angeles.

Strategic Leadership

At the helm of this new division is Gerry Westby, a renowned figure in the music industry boasting over two decades of experience in artist development and strategic communications. Under Westby’s leadership, this division aims to deliver a cohesive campaign strategy that has traditionally been inaccessible to independent talents, who typically operate without the robust infrastructure that major-label artists enjoy.

“Strategic PR has become absolutely essential for artists at every stage of their careers,” says Colton Anderson, CEO and Founder of Prysm Talent Agency. Anderson emphasizes that strategic support is crucial for reaching the right audiences at pivotal moments, whether it’s during a single's release or a major tour planning period. With this new division, Prysm offers a suite of services including press release creation, media outreach, social media strategies, brand positioning, interview coordination, and custom content creation—all designed to align seamlessly with existing management and creative teams.

Enhancing Access to Opportunities

The decision to consolidate PR and booking services under one roof is not just strategic; it's essential in a marketplace where disjointed efforts can lead to missed opportunities. By offering integrated services, Prysm ensures that communication is streamlined, which facilitates better collaboration and enhances overall project outcomes. The new Tulsa division effectively creates a third regional hub, enabling the agency to expand its support worldwide while strengthening its connections in the Southern market.

“Every artist knows this moment,” Westby notes. “You've built something real—your streams are rising, and fans are engaging—but advancing to the next level often feels just out of reach. When you’re juggling multiple roles without a cohesive team to bridge the gaps, that can hinder your growth.” This unified approach not only enhances momentum but fosters an environment where artistic success naturally cultivates.

A New Era for Independent Artists

The data from IFPI, revealing that $8.1 billion was invested in marketing and AR last year, highlights another essential point: these funds have predominantly supported major-label artists. Contrast this with independent creators, who, despite increasing streaming revenues exceeding $20 billion and record concert attendance, often lack access to the comprehensive services required to foster national recognition from regional success.

Prysm Talent Agency’s proactive stance aims to dissolve this inequality by providing independent musicians with transparent, adaptable, and strategically sound services that promote growth without compromising artistic integrity. This initiative stands to reshape the music ecosystem into one that favors not just the major players but elevates all independent creators looking for opportunities.

For artists eager to learn more about the variety of services provided by Prysm Talent Agency’s new PR division, further details can be accessed at prysmtalentagency.com or direct inquiries can be sent to Gerry Westby at [email protected].

Agency Background

Founded by Colton Anderson in 2019, Prysm Talent Agency is dedicated to representing a diverse array of international artists. Through strategic partnerships and authentic representation, the agency aims to empower artists as they navigate the increasingly complex music landscape.