Bloomerang Sets New Fundraising Record on GivingTuesday with $56 Million
Bloomerang Sets a New Milestone in Fundraising
In an impressive display of generosity, Bloomerang clients raised an astounding $56 million during this year’s GivingTuesday, marking a historic achievement for the platform dedicated to enhancing donation processes and nonprofit support. This figure reflects a remarkable 32% increase in funds raised compared to 2023, significantly outperforming the industry average increase of only 16%. This surge underscores the effectiveness of Bloomerang’s Giving Platform in empowering nonprofits to maximize their fundraising potential.
A Testament to Nonprofit Success
The funds collected primarily benefited human services, animal welfare organizations, and educational institutions, showcasing the diverse impact of nonprofits that utilize Bloomerang’s services. According to Dennis Fois, CEO of Bloomerang, "Nonprofits using Bloomerang shattered expectations this GivingTuesday." He emphasized the platform's role in facilitating this success, stating that it helped clients achieve an average donation amount that was three times higher than their competitors. The platform maintained 100% uptime throughout this key day, enabling nonprofit users to successfully send out 7.4 million emails and generate over 750,000 reports, making it a highly productive day for fundraising.
The Rising Trend of Digital Donations
Moreover, the use of digital wallets for donations soared, with transactions reaching 11,960—over double the previous year’s figures. This trend aligns with findings from Bloomerang’s 2024 Generational Giving Report, which indicated a growing preference for digital giving methods. Additionally, the average donation size increased by 10% to $349, while the number of individual recurring donations surged by 25%, illustrating a stronger desire among donors to provide ongoing support for their causes.
Leveraging Technology for Greater Impact
Tammy Hammond, chief product officer at Bloomerang, pointed out that the GivingTuesday results highlight the transformative power of technology in nonprofit fundraising. “The broad fundraising capabilities within Bloomerang make it easy for nonprofits to effectively raise more during impactful days,” she noted. The platform is designed to facilitate the entire donor journey, from creating custom donation forms to managing relationships after donations are made. This multifaceted approach simplifies the giving experience for donors while helping nonprofits foster enduring relationships with their communities.
Features that Drive Success
On GivingTuesday, Bloomerang clients took advantage of various platform features such as AI Content Assistant, Predictive Giving Insights, and Dynamic Groups to tailor their donor outreach and enhance their fundraising efforts. The platform’s comprehensive tools facilitated peer-to-peer campaigns, customizable donation forms, and text fundraising, enabling nonprofits to fully capitalize on team strengths and the generosity of their supporters.
About Bloomerang
Bloomerang is renowned as a complete donor, volunteer, and fundraising management solution. It equips nonprofits across the U.S. with the technology and support they need to enhance the donor experience and drive organizational success. Combining user-friendly technology with dedicated support and training, Bloomerang empowers the nonprofit sector to optimize operations, strengthen supporter relationships, and ultimately increase the funds they can raise.
By harnessing its innovative platform, Bloomerang clients demonstrate the transformative potential of well-implemented technology in achieving superior fundraising results, thereby establishing a promising foundation for the ongoing giving season and beyond.