Allegiance Group Transitions Leadership with New CEO Trent Ricker at the Helm

Allegiance Group Announces Leadership Transition

Allegiance Group + Pursuant, known for its effective fundraising, marketing, and technological strategies aimed at the nonprofit sector, has revealed some significant changes in its leadership structure. As of February 6, 2025, Trent Ricker has been appointed as the new Chief Executive Officer (CEO), succeeding Rich Aukland, who will take on the role of Executive Chairman. This shift marks an important moment for the organization, seeking to further enhance its commitment to mission-driven entities.

Trent Ricker previously held the position of Chief Strategy Officer at AGP and brings an extensive resume characterized by over 25 years of experience in agency and consulting roles. Notably, Ricker steered Pursuant as its CEO for 12 years before the merger with Allegiance Group in April 2023. It is this wealth of experience that positions him as a vital force for AGP's upcoming journey.

Ricker expressed his enthusiasm about assuming leadership at a critical juncture for nonprofits. "I am honored to lead AGP at such a pivotal time for the nonprofit sector," he stated. His focus is on ensuring that clients' missions remain at the core of AGP’s actions. He anticipates a fruitful collaboration with the talented team at AGP to introduce innovative, impactful solutions aimed at optimizing client success. The commitment to creating a strong foundation for nonprofit engagement remains a priority, suggesting aggressive yet constructive growth strategies moving forward.

Rich Aukland, the founding CEO of AGP, has been instrumental in guiding the organization to its current prominent status within the nonprofit sector. Under his watch, AGP has emerged as a leader, successfully facilitating significant fundraising efforts and deploying cutting-edge technology to assist mission-driven organizations in amplifying their influence.

In his transition to Executive Chairman, Aukland shared his confidence in Ricker as the ideal captain to navigate AGP into its next phase. “Trent is the right leader for AGP's future. His strategic vision and commitment to innovation are evident, and I am confident he will continue to deliver exceptional results for our clients and place AGP at the forefront of the industry,” he remarked.

The leadership overhaul signifies not just a shift in personnel but symbolizes a renewed emphasis on innovation, client success, and sector-wide impact. As AGP prepares for this transition, the focus remains on leveraging data-driven methodologies and omni-channel approaches to maximize results for nonprofit organizations. This commitment underscores AGP's mission: to inspire action, deepen engagement, and drive meaningful outcomes.

About Allegiance Group + Pursuant

Allegiance Group + Pursuant has established itself as a full-service partner for fundraising, marketing, and technology with an impressive track record over four decades. The firm plays a pivotal role in assisting nonprofits in achieving their goals and maximizing their influence through comprehensive strategies.

For further information, AGP invites interested parties to visit their website at teamallegiance.com. Here, stakeholders can delve into how AGP can fuel their mission's success through groundbreaking solutions and expert guidance.