Revitalizing Tradition: Discover the New 'HITEN-NYO' Sake Brand

Cortese Inc., based in Tokyo, has launched a freshly reimagined line of its original sake brand, 'HITEN-NYO'. The new offerings, 'HITEN-NYO Sweet Moon' and 'HITEN-NYO Shining Mist', feature innovative designs that cater to modern sensibilities while preserving the rich traditions of Japanese sake.

The 'HITEN-NYO' brand was born from a desire to showcase the unique appeal of sake, particularly for those less familiar with it, including women. The brand aims to redefine the sake experience by introducing a more approachable flavor profile and artistic bottle designs that stand out on shelves.

Cortese has taken valuable feedback from customers and buyers after the initial release in 2023 and re-evaluated their brand concept under the theme of "Tradition with a Modern Sensibility". This new direction not only honors the cultural heritage and traditional practices of sake brewing but also seamlessly integrates contemporary lifestyles into the brand narrative.

Collaboration with Local Breweries

'HITEN-NYO' has been developed in partnership with Nakaochi Shuzo, a small-scale brewery located in the Okitsu region of Yamagata Prefecture, Japan. This collaboration ensures that the craftsmanship and traditions of local sake-making are upheld while fusing them with modern taste preferences to create a product that resonates both domestically and internationally.

Relaxing Moments with 'HITEN-NYO'

The 'HITEN-NYO' line is designed for women seeking a moment of respite at the end of a busy day. Each sip reflects indulgence and unwinding after a long day. With fragrances of peach and muscat, coupled with gentle sweetness and a light mouthfeel, it's perfect even for those new to the taste of sake.

Product Highlights:

- HITEN-NYO Sweet Moon: This variant showcases a delightful flavor with a peach aroma, soft sweetness, and a clean finish. Ideal as a dessert sake, it offers a mild and approachable drinking experience with an alcohol content of 15%. Perfect for sharing at female gatherings or cozying up for solo relaxation.

- HITEN-NYO Shining Mist: A sparkling sake with a crisp, transparent mouthfeel and refreshing aftertaste, this variant features subtle hints of muscat. It's recommended for pairing with meals and presents a versatile option for various occasions with an alcohol content of 9%, comfortably serving two in a 330ml champagne glass.

Brand Message

The essence of 'HITEN-NYO' lies in its commitment to bridge the gap between traditional Japanese sake and a fresh, modern approach to enjoyment. The brand is dedicated to collaborating with regional breweries to introduce innovative ways to experience sake, thus promoting the allure of Japanese sake culture both at home and abroad.