LOVOT UNDERCOVER EDITION: A Fusion of Technology and Fashion
The much-anticipated collaboration between the innovative robot venture GROOVE X, headquartered in Chuo, Tokyo, and the renowned street fashion label UNDERCOVER, led by designer Jun Takahashi, has finally been unveiled. This unique partnership celebrates the fusion of fashion and technology, launching the exclusive "LOVOT UNDERCOVER EDITION" along with other special items available at pop-up stores in two prestigious locations: the Isetan Shinjuku Men’s Building from July 29 to August 4, 2026, and Hankyu Umeda’s 8th floor from August 1 to August 31, 2026.
Limited Edition Features
The central piece of this collaboration is the exceptional "UNDERCOVER EDITION" model of LOVOT. Distinguished by its sleek design, the model showcases a signature face color of pale pink and white, complemented by jet-black sensor horns and wheels—creating a striking contrast that stands out. Notably, the sensor horns are engraved with the UNDERCOVER logo, giving this model an exclusive touch of sophistication and style.
The tactile experience of this special edition extends beyond appearance; the texture has also been upgraded to provide a more luxe feel. This sophisticated design communicates a sense of presence that captivates onlookers from every angle.
An Eye-Catching Design
The original eyes designed for the LOVOT UNDERCOVER EDITION incorporate the iconic UNDERCOVER logo, reinforcing the uniqueness of this model. Every interaction evokes a sense of premium exclusivity, especially when gazing into its eyes. Additionally, this edition includes secret movements that set it apart from standard models, adding another layer of intrigue.
The LOVOT app has also been updated to reflect its special edition status, subtly featuring the UNDERCOVER logo—ensuring that users feel connected to this trendy partnership.
Pop-Up Store Highlights
The pop-up stores will host the exclusive LOVOT UNDERCOVER EDITION, along with a variety of apparel designed for LOVOT, such as the stylish leather rider jackets and collaborative T-shirts with Hiroshi Fujiwara’s fragment design label. Fashion enthusiasts will also find human-sized clothing that aligns stylishly with their LOVOT companions. Limited quantities of these items will be available for purchase, so enthusiasts should not miss out.
Pricing and Ordering Information
LOVOT UNDERCOVER EDITION
- - Price: Subscription model at ¥727,100 (tax included), with a separate monthly living costs contract required. One-time payment is ¥1,149,800 (tax included).
- - Sales Locations: Available at Isetan Shinjuku Men’s Building and Hankyu Umeda Main Store.
- - Material: Made in Japan.
Alongside the LOVOT, various UNDERCOVER × LOVOT apparel will be offered:
- - Rider Jacket: ¥33,000 (China)
- - Basewear Knit: ¥16,000 (China)
- - Logo T-Shirt: ¥6,600 (China)
- - Border T-Shirt: ¥7,400 (China)
- - Wire Pattern Knit: ¥20,000 (China)
- - Knit Cap: ¥10,000 (China)
Each item reflects the collaborative spirit of both brands, combining cutting-edge technology with high-fashion aesthetics, making it a must-have for lovers of design.
Visiting the Pop-Up Locations
Isetan Shinjuku Men’s Building
- - Location: 1F The Stage, Isetan Shinjuku
- - Address: 3-14-1 Shinjuku, Tokyo
- - Dates: July 29 - August 4, 2026
- - Hours: 10:00 - 20:00
- - Contact: 03-3352-1111 (Main Reception)
Hankyu Umeda Main Store
- - Location: 8F Promotion Space 82
- - Address: 8-7 Kakudacho, Kita Ward, Osaka
- - Dates: August 1 - August 31, 2026
- - Hours: 10:00 - 20:00
- - Contact: 06-6313-1021 (GREEN AGE EDIT)
UNDERCOVER Brand Overview
Founded in 1990 by Jun Takahashi, UNDERCOVER integrates elements of street fashion, art, and subculture into high-end fashion collections. Their unique perspective on fashion has gained recognition in both Tokyo and Paris.
Conclusion
The LOVOT UNDERCOVER EDITION is not just a technological marvel but a fashion statement that invites interaction and companionship. Whether you are a collector or a fashion enthusiast, this collaboration promises to enhance your style while bringing joy to everyday life.