NoLang: Transforming Global Marketing with AI-Generated Videos
In an era of rapid globalization, Japanese companies are increasingly expanding their reach beyond domestic borders. Recognizing the pressing need for effective PR and marketing strategies, Mavericks, a startup from Tokyo, has launched its video generation AI, NoLang. The service recently expanded its offerings by integrating English templates for companies looking to engage with international markets.
NoLang allows businesses to generate promotional videos in English simply by inputting their existing Japanese product materials. This includes automated FAQ videos based on Japanese e-commerce sites, making it significantly easier for companies to communicate with their overseas customers. By simplifying the video production process, firms can swiftly share new product information and marketing campaigns globally.
The Growing Importance of Video Content
The surge in global outreach among Japanese firms has been notable, with manufacturing industries reporting overseas sales ratios hitting a record high of 40% in 2023. As a result, effectively conveying the appeal of product and service offerings to international customers has become paramount.
Video content has emerged as a standard marketing tool, significantly enhancing information retention compared to traditional textual media. Studies suggest that video content can be approximately nine times easier to remember, making it an indispensable asset for brands aiming to convey complex product functionalities and establish a strong brand image.
Traditionally, creating English-version marketing videos posed significant challenges. The conventional workflow included specialized translation, securing English-speaking narrators, and creating English subtitles, often leading to skyrocketing costs and prolonged production timelines. Companies with limited budgets and resources found themselves at a standstill when it came to producing videos for international audiences. Even if they attempted to break through these barriers, the urgency of releasing information—be it new product launches or short-term campaigns—could often lead to missed opportunities.
NoLang's Automatic Video Generation
To address these challenges, NoLang has expanded its template features, enabling users to automatically generate English PR videos from their Japanese product catalogs and documents. By leveraging AI, businesses can now create demo and sales videos with English narrations that highlight product features and benefits effortlessly. Moreover, utilizing white papers becomes even more advantageous, as NoLang can generate introductory videos summarizing key points and promoting more leads.
In the realm of customer support, NoLang’s AI can transform common questions from international customers into clear 'Q&A support videos,' alleviating prior concerns. The platform even summarizes existing blog articles into concise highlight videos, drawing attention to crucial information. Businesses can now convert user-generated content and testimonials into engaging 'interview-style videos,' maximizing the value of their content with minimal cost.
Leveraging no more than a fraction of the costs traditionally associated with video production, NoLang offers an environment where marketing professionals can create English videos instantly. This capability enables faster product launches and drastically improved customer support experiences in international markets.
Enhancing Brand Consistency and Cost-Effective Marketing Tests
NoLang’s template function particularly benefits companies looking to enhance brand identity and consistency. With over 100 avatars available, businesses can incorporate their existing Live2D or PSD assets, allowing them to use popular Japanese anime characters for marketing purposes. This aids in creating a recognizable brand image without needing deep expertise in video creation.
Moreover, NoLang permits testing marketing strategies with a low financial barrier. Traditional video production could easily necessitate budgets of tens to hundreds of thousands of yen. However, NoLang minimizes this initial investment to less than a tenth of the cost, encouraging companies to adopt a trial-and-error approach without fear of overspending. With a monthly fee enabling unlimited generation of diverse English videos, firms can conduct quick A/B tests without losing out on timely market information.
Future Prospects
Looking ahead, Mavericks plans to strengthen NoLang's multilingual capabilities, expanding support beyond English to include other major languages. By leveraging the power of AI, NoLang aims to break down language barriers in marketing and assist Japanese companies in enhancing their global outreach and productivity through innovative AI products.
For those interested in integrating NoLang into their business processes or for inquiries regarding AI training and system development tailored to your needs, feel free to reach out through the links provided below.
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Join the ranks of forward-thinking companies ready to revolutionize their global marketing strategies with NoLang.