#United States #California #Virginia #Sunrise Living #Griffin Living

Sunrise Senior Living's Strategic Move with Griffin Living

In an effort to strengthen its position in the senior living market, Sunrise Senior Living has announced an exciting new management partnership with Griffin Living, a noteworthy developer recognized for creating engaging lifestyle-oriented communities. This collaboration promises to enhance Sunrise’s expansive portfolio, which already includes over 240 communities across North America.

New Community Additions

The partnership brings two exceptional communities in California, further enriching Sunrise's service offerings in high-demand areas. These new boutique communities—Varenita of Westlake Village and Varenita of Simi Valley—represent the quality and care that Sunrise is known for, adding a personal touch to assisted living and memory care.

• - Varenita of Westlake Village is an impressive 77,000-square-foot development that was constructed in 2022, featuring 58 assisted living and 28 memory care suites. This community is designed with a focus on independence, featuring spacious courtyards, a bistro café, fitness center, and even a full-service salon. Residents are not just provided a place to live but an environment that promotes a holistic lifestyle with programs like cooking classes, art workshops, and yoga sessions.

• - Varenita of Simi Valley, covering 97,000 square feet, includes 75 assisted living and 27 memory care suites. Opened in the same year, it emphasizes personalized care and engagement with amenities that encourage an active lifestyle, such as walking paths, salons, and various community spaces that host programs ranging from gardening and pet therapy to creative arts.

Commitment to Growth

This partnership is a pivotal part of Sunrise’s long-term growth strategy aimed at offering a range of luxurious, premium, and middle-market living options. By forming strategic alliances with like-minded owners and investors, Sunrise plans to manage communities that cater to evolving senior living needs nationwide. Over the last 18 months, Sunrise has successfully transitioned more than 20 living communities into its management portfolio, bolstering its reach in lucrative markets such as Manhattan's Battery Park and Chicago.

Driving Innovation in Senior Living

Jack R. Callison, Jr., CEO of Sunrise Senior Living, shared insights on this new chapter, stating, "We have entered a new robust era of growth at Sunrise—one that's grounded in strong, industry-leading operational performance, lifestyle, wellness, and hospitality-driven experiences... These communities represent the next generation of senior living—beautifully designed, wellness-inspired, and centered on personalized service."

With a keen focus on providing tailored solutions, Sunrise’s developments reflect an understanding of both contemporary and future demands from seniors and their families. The collaboration with Griffin Living reinforces Sunrise’s commitment to delivering elevated experiences, blending exquisite design with a focus on maintenance-free living and engagement opportunities.

Paul Griffin III, President and CEO of Griffin Living, echoed this sentiment, remarking on the importance of community in senior living. He noted, "Griffin Living has spent 125 years building communities rooted in family, connection, and care. We're proud to now be part of the Sunrise Senior Living family, known for its compassionate, resident-focused care."

Looking Forward

As Sunrise continues to evolve, it emphasizes quality, flexibility, and long-term value, establishing itself as a premier choice in California's competitive senior living market. This partnership not only enhances service offerings but also strengthens Sunrise's mission to create healthier, happier living environments for seniors across North America. For more information on Sunrise's growing portfolio and new developments, you can visit their official site at sunriseseniorliving.com.

In conclusion, the collaboration between Sunrise and Griffin Living signals a significant advancement in the realm of senior living. By fusing innovative design with comprehensive personalized care services, the two organizations are poised to set new standards in the industry, ultimately benefiting the residents and families they serve.