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Serta Unveils Innovative Skechers Collection at Las Vegas Market

Serta®, a leading name in sleep solutions, has announced an exciting new partnership with Skechers U.S.A., the renowned lifestyle brand, to launch the all-new Skechers® Collection. This innovative line, which will officially debut at the 2026 July Las Vegas Furniture Market, leverages Serta’s expertise in sleep technology along with Skechers' reputation for comfort to create a unique offering that caters to consumers' daytime and nighttime needs.

Bridging Day and Night Experience

The collaboration between Serta and Skechers is set to elevate consumer experience by bridging the gap between daytime activities and nighttime recovery. With a long history of leadership in mattress design, Serta is poised to introduce a collection that promises to deliver performance-driven comfort thanks to its state-of-the-art materials and design philosophy. Dominick Azevedo, Chief Sales Officer of Serta Simmons Bedding, emphasized the significance of this launch, stating, "This partnership marks a powerful intersection of two category leaders. Skechers is renowned for delivering comfort at scale, and we are eager to channel that trusted experience into our mattress category."

Technology-Infused Comfort Features

The new Skechers Collection introduces several hallmark features inspired by the brand’s popular footwear collections. This includes:

• - CozyFit™: This technology adapts to the body, ensuring conforming comfort that adjusts to each user's unique shape.
• - Max Cushioning®: Designed for enhanced pressure relief and plush support, this feature alleviates discomfort, particularly for side sleepers or those with specific body needs.
• - Arch Fit®: This targeting alignment technology provides ergonomic stability, promoting better sleep posture and reducing strain during the night.

With these innovations, the Skechers Collection aims to combine quality, comfort, and performance, appealing to a broad range of consumers who prioritize their sleep quality as a crucial aspect of a healthy lifestyle. Retail prices are expected to range from $699 to $1,399 for the Queen size, making this line an attractive option for individuals seeking both affordability and brand-driven design.

Excitement in Retail Spaces

Retailers displaying the new line are sure to benefit from the immediate brand recognition and consumer demand that Skechers commands. Steve Mandel, Vice President of Global Brand Licensing for Skechers, shared his excitement about the partnership, noting, "We are thrilled to extend the Skechers brand into the sleep category with a partner that shares our commitment to comfort and innovation. Serta brings deep category expertise and a strong retail presence, making them an ideal collaborator."

The Skechers mattress collection will be conveniently showcased in proximity to the Serta showroom during the Las Vegas Furniture Market, with retail availability expected shortly thereafter through select partners across the country.

Strategic Growth through Partnership

Tim Oakhill, Chief Marketing Officer of Serta Simmons Bedding, described the partnership as a natural extension of both brands. By leveraging Skechers' established reputation for comfort, Serta aims to provide consumers with a credible reason to choose this new brand—comfort they already know, now tailored for better sleep.

The introduction of the Skechers Mattress Collection represents an important strategic step in Serta’s efforts to expand its product portfolio through meaningful collaborations, paving the way for incremental growth and the ability to reach new audiences.

About the Companies

Serta Simmons Bedding

Serta Simmons Bedding is one of the foremost global sleep companies, committed to helping people achieve better sleep for healthier lives. With over 150 years of experience in delivering innovative sleep solutions, the company is based in Doraville, GA, and includes prominent brands such as Serta®, Beautyrest®, and Tuft & Needle®.

Skechers U.S.A., Inc.

Skechers, known for its innovative lifestyle and performance footwear, apparel, and accessories, operates globally with a presence in 180 countries. The company is dedicated to providing comfortable options for consumers of all ages and manages a vast retail network, simplifying access to its diverse collections.

Through this exciting collaboration, both Serta and Skechers are set to transform how individuals experience comfort, ensuring that their revolutionary technologies improve sleep and daily life.