#Japan #Setagaya #Exciting Aging #Kiyoko Kageyama #amu Project

Redefining Aging: The Exciting Aging Project

In a bold move to tackle the challenges faced by seniors, amu Inc., headquartered in Setagaya, Tokyo, has recently launched the 'Exciting Aging Project' aimed at pre-seniors in their 50s and active seniors aged 60 and above. This initiative seeks to ease anxieties surrounding aging while encouraging individuals to enjoy their later years fully.

Mission of the Project

The Exciting Aging Project revolves around the concept of 'weaving lives and connections.' With the goal of fostering a society that allows individuals to thrive in their golden years, amu will focus on collaborative efforts to support seniors' housing needs while helping them build meaningful connections within their communities.

Key Objectives

At the heart of this project lies a deep commitment to not just providing housing solutions but also addressing emotional and social welfare needs. By promoting a sense of community and continuity in the lives of seniors, amu aims to redefine what it means to age in a supportive environment.

The first initiative under this project involves launching a real estate business in February 2026 that caters specifically to seniors. Services will include real estate sales, rental mediation, and post-move-in support to help individuals settle comfortably into their new homes. The aim is to offer a wide range of real estate options while ensuring ongoing support for the emotional and physical well-being of the residents.

Addressing the Housing Crisis for Seniors

This initiative stems from a personal experience detailed by Kiyoko Kageyama, the CEO of amu. During the process of assisting her parents in their home search, Kageyama realized the stark reality of how difficult it can be for seniors to secure rental housing. Facing rejections even for viewings, she saw firsthand the limitations that age places on housing choices. Inspired to act, she has since pursued her real estate license in an effort to create a world where seniors can live freely and without fear of discrimination based on their age.

A Two-Pronged Approach to Community Building

amu's strategy combines real estate mediation with ongoing living support services. This dual approach directly addresses issues such as the difficulties seniors face in finding suitable rental options, frequently referred to as the 'Senior Housing Crisis.' By providing regular communication and utilizing monitoring tools, amu ensures that residents feel secure and connected, significantly easing their concerns about aging.

In addition, amu will organize regular events aimed at fostering a sense of community and companionship among seniors. Known as 'amu katsu,' these initiatives will offer various activities related to health, wellness, and social engagement, facilitated by Kageyama’s extensive background as an editor in lifestyle and health sectors. By connecting participants through common interests, amu hopes to encourage natural interactions that enhance both mental and physical well-being.

Future Developments

Looking ahead, amu plans to expand its services to include support during hospitalizations, transitions to care facilities, and coordination with local community support centers. This holistic approach will ensure that seniors receive continuous guidance and assistance throughout all changes in their living situations.

A Welcoming Space

Located just five minutes from Sangenjaya Station, the amu consultation office offers a bright and welcoming atmosphere adorned with soothing mint green hues. The intention is to provide a comfortable space where seniors can feel at ease while they explore housing options tailored to their lifestyles. Along with personalized property introductions, the continued support of residents is a priority, allowing for an enhanced quality of life.

Community Engagement Initiatives

Initiatives such as 'Men’s Cooking School' and 'Everyday Stretch Classes' provide interaction and learning opportunities while promoting health and social connections. With a focus on enjoyable and practical skill-building activities, these workshops create a warmth and support system that benefits all those involved. Future events will be tailored to meet the evolving needs of community members.

Conclusion

The Exciting Aging Project is a vision for a future where seniors can live with dignity, support, and joy as they navigate the complexities of aging. By prioritizing housing security and transitioning into meaningful community engagements, amu is setting a new standard for how society perceives and supports aging individuals. Through collective efforts, we can redefine the narrative around aging and foster a culture of engaging, vibrant living.

For those ready to make this transition and ensure a fulfilling journey in their golden years, amu is here to assist every step of the way. Whether it’s finding the right home or creating lasting friendships, they are committed to making every moment count for seniors and their families.